Groove Digital Marketing Agency: Key Activities and Results Week of June 23rd

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Since writing a post about how I’m planning to grow my agency, Groove Digital Marketing, into my next 7 figure success story, the feedback I’ve received from readers has been very positive. Thank you to those of you who shared the post, commented on it, or emailed me directly. Your feedback is very encouraging.

In today’s post, as promised, I’m going to give you a look over my shoulder for the past week and share with you what I did, as well as the results we achieved. If you missed last week’s post, you can find it here.

As always, my hope is that my transparency with you can be the fuel you need to achieve similar results in your own business. Sound good? Here we go!

Key Activities in the Week of June 23rd, 2014

During the past week, here’s a summary of what happened:

  1. We published 4 blog posts
  2. We did a discovery call with another new lead
  3. I handed prospecting off to my VA
  4. I hosted the June Marketing Agency Mastermind meeting
  5. I developed a new daily routine
  6. Ian and I held our webinar
  7. Liz and I took off for the weekend to celebrate our 1st wedding anniversary!

Now that you’ve seen – at a high level – what the key activities were, let’s dive into some details.

4 New Blog Posts

Discovery Call with a New Lead

Yet another podcast guest has expressed interest in working with Groove to help them with their inbound marketing. This company is a very successful agency; however, content marketing has thus far not played a huge role in their success.

They’d like to change that, and so we booked a call to talk about options.

It’s too early to tell the outcome just yet; however, I’m fairly sure they are going to retain us for some kind of ongoing help with their content marketing. With that said, having had two other agencies get excited about content marketing, and then not follow through, I’m really not sure how this one will turn out.

At the end of our meeting, they told me that budget was not the issue and they were very likely to proceed in some capacity. Look for an update next week.

I Handed Off Prospecting to My VA

Since creating my Target100 list, I have been very hands on with the prospecting and have invested quite a number of hours into sending LinkedIn requests, one-off emails, and tweets.

Now that I have tested a number of strategies and found that podcast invitations seem to work the best to get conversations started, I have handed the ask off to my VA.

What a time saver!

Now, all I have to do is reply to the people who accept my invitation for a pre-interview.

Like I have said before, if you’ve not yet started a podcast, there is no better prospecting tool on the planet.

The June Mastermind Meeting

Once per month I hold an online meeting for the Bright Ideas Elite Mastermind and last week I held our most recent meeting. Our special guest was Rachel Cogar and she spent 80 minutes answering questions from myself and the other members of the group.

Rachel has built a very successful 7 figure agency that allows here to earn a very nice six figure income; all while working from home and raising her kids. Impressive!

If you’d like to apply to join our mastermind, you can do that here. It costs $179/month.

My New Daily Routine

After reading a post on Michael Hyatt’s blog about creating a daily routine, I decided that my routine needed a tune up. Since Kiana was born, I’d been sleeping in more than usual (due to a lack of sleep!) and now that she’s sleeping most of the night, I felt it was time for me to resume waking up at 5:30am.

If you’d like to see my current routine, check it out here. Over the years, many people have written to me to ask how I get so much done, and I will tell you that this routine, combined with the help of my team, is how I do it.

Ian and I Hosted Our Webinar

On June 26th, Ian and I hosted our webinar and out of 230 registrants, 90 people showed up. If you haven’t hosted a webinar before, you might be surprised to see that the “show rate” was just 39%. This is actually slightly higher than normal, as far as webinars go.

There are a number of reasons why so few show up. Some people only register so they can get access to the replay, some people’s schedules & moods change, and some people like to register for just about every webinar they are ever invited to, even though they know they probably won’t attend.

Content-wise, I thought the webinar was excellent and quite a number of people emailed afterwards to say as much. However, I think one of the mistakes that I made was to host it in the afternoon. Being as I’m such an early riser, my energy is usually much lower in the afternoon than it is in the morning.

One of the unexpected benefits of the webinar was this email:

Trent,

I was able to attend a conference call last week hosted by you and Ian Altman (Discover How to Make Clients Chase You).

As you know, a banker’s services are highly commoditized. It seems that everyone has the same thing, and says the same thing. Distinction is a challenge. Regulations play a part in this, and they also limit communication avenues, and make selecting clients tricky.

Economic reports are starting to reflect what I have seen firsthand this year. I entered the year with a full pipeline comprised of walk-in clients and prospects. However, the flow quickly tapered by the end of the first quarter, and is dry now.

Now I’m in the position of being on the “hunt” for new clients to refill the pipeline, keep a steady flow, and grow my book. As I am not simply tending to walk-ins, I want to be effective by being selective. I have been spending time every day trying to get better at reaching those prospects that I believe I can best serve.

Your call was very helpful, so I have been looking for more information from you – hence my prying around on your profile. I have shared with others in my company the things I have learned from you, including the article you posted on LinkedIn, How (and why) to Define a Targeted Audience for your Marketing Campaign. Some have asked if the webinar I attended was recorded and if others could view it, so far I’ve not seen that it is available.

If you are looking for corporate clients like the bank I work for, Columbia Bank, I would be happy to do my best to make introductions.

As you might guess, I wrote back and told him that I’d love any introductions that he’d care to make. Below is the reply that I got a few minutes ago:

I am working on the bank side of things now to try to coordinate an introduction for you. Respecting your time, and the time of our folks, I want to get you to the best person possible. It may take a few days to nail this part down.

You didn’t miss anything, CB does not have a blog, at least one that I’m aware of. We do have a Twitter account, but I ‘m not sure how effectively it is being used. We actually have people assigned to “social media,” but I really believe we are missing the boat still. These are the folks I would like you to meet.

I’ll be in touch again soon.

Thanks!

The lesson here is this: the production and distribution of genuinely helpful content rarely goes un-rewarded, so get on it and start producing helpful content today!

Liz and I Celebrated Our 1st Wedding Anniversary

Here in Idaho, we are surround by beautiful country and to celebrate our first anniversary, Liz and I booked a cabin up at a place called Redfish Lake. We first discovered Redfish back on our honeymoon, so it was pretty cool to go back a year later.

LizandKianaRedFish

To say that Redfish is a beautiful place is an understatement!

RedFish

Traffic & Leads

Thanks to a webinar we held on June 26th, new leads this past week were up quite a bit. For the month of June overall, the increase has been huge. Look for a full report in the June traffic report.

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Marketing Agency Duel: The Race to $20,000 in Monthly Recurring Revenue

Just in case you missed it last week, I have challenged my friend Drew Sanocki to a marketing agency duel where we are literally going to race each other to $20,000 a month in retainer income. You can get all the details in last week’s update here.

Additional Resources

What Questions Do You Have?

If you have questions about this post, or anything to do with marketing, please leave them in the comments down below. That way, I can look at the most commonly asked questions and write detailed blog posts on these topics in the future. If you don’t ask questions, it’s much harder for me to come up with ideas to write about, so please don’t be shy!

Now What?

If you liked this post and want future updates on our progress with how to start a marketing agency, just click the image below. If you’d like to get even more help and surround yourself with other agency owners, be sure and check out the Bright Ideas Mastermind Elite, which is my mastermind group for entrepreneurs running marketing agencies.

Hey, thanks for the info. Now what?

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Thanks so much!

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  • Happy Anniversary to you and Liz!

  • “On July 26th, Ian and I hosted our webinar” I know I missed the on June 26th, but do you guys plan on doing another one in July though?

    • That was a typo! I will be doing another webinar in July, so stay tuned 🙂

  • First of all let me say happy anniversary. I wanted to ask you about your content marketing strategy. I see that a lot of your posts are quite general and don’t really focus on a specific niche and wondered how that was working out for you?

    As we had limited success with doing it this way. We focused more on healthcare these days and see greater results. I sure I heard you mention something about Lawyers?

    Also as an avid listener to your great podcast I can’t help that wonder if most of your leads are not a result of the podcast and less on the inbound. Would I be way of on this assumption?

    Also what VA company do you use.

    Thanks for sharing this every week great stuff!

    • Kevin,

      Are you referring to our posts on Groove? Yes, they are general, and over time, as I continue to test various niches, they will become more focused on the niche that yields the greatest results.

      The podcast invitations are playing a big role in getting me the conversations I need to gain insight into the niche (SaaS) that I’m currently testing.

      Healthcare is a very interesting niche and I’d like to see some of your posts. Can you link me?

      I don’t use a VA company. We use oDesk to find our workers.

      Thanks for being a read of my blog!

  • You’ve got a solid collection of posts there. How are you promoting them to your target audience?

    • Thanks Trent, via search and social. We are also putting finishing touches to a large healthcare study which I will send you a link to.

      We also use the CMB but are having some challenges converting to marketing qualified

      • When you say social, what, specifically, is working for you?

        • LinkedIn by far is the best around 7% into the top of the funnel even better results with paid and just targeting the healthcare industry with blog posts and offers.

          Then Twitter with 4.6% still to work out a good strategy to engage ion Twitter.

          The excel reports doc for the CMB gives you amazing insights to your content if you haven’t checked it out I would recommend it.