As founder of a $3M+ agency, Dan Greenwald is definitely someone worth listening to.
In this conversation, Dan Greenwald shares what he is best at and sheds light on some of the psychological and emotional drivers that cause people to buy, including his take on B2ME sales and on creating an addictive experience. Curious? Listen to the interview now to see what lessons you can learn from this ultra-successful marketer.
Listen now and you’ll hear Dan and I talk about:
- (01:05) Introduction
- (02:00) Which niches do you specialize in?
- (03:30) What are hospitals struggling with most?
- (06:00) How does B2ME help companies to eliminate guessing who their target buyer is?
- (10:00) How does your interview process work?
- (14:00) Why are the drivers so important in the B2ME process?
- (19:00) Can you give an example of this?
- (22:00) Why is understanding the emotional connection so important?
- (24:30) What is the addictive experience?
- (30:30) How does gamification play a role in an addictive experience?
- (35:00) What technology are you building these games in?
- (28:00) What has the impact on your business been?
- (40:00) Please tell me about your vision of AX on healthcare
- (43:00) How did you get traction in the healthcare niche?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Dan Greenwald
Dan Greenwald is founder, President and Creative Director of White Rhino, since 1990.
Dan has won of numerous industry awards for interactive, advertising, branding, direct marketing and design work.
His client experience is broad-ranging and includes B2B and B2C clients, from complex technology companies to high-end consumer products branding.