Tom Martin knows a thing or two about developing a content marketing strategy. He’s a regular contributor to standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his well-tested strategies for content creation and content promotion, you might just want to listen. (One Quick Tip: Use social media to identify where your target audience hangs out, and then place content in those places.) His content strategies come together to form a Painless Prospecting System. In other words, if you do content right, clients will be attracted to you and you won’t have to work so hard. (As you may know, I’m a firm believer that content marketing has forever changed client attraction, and to succeed in business you need to learn to take advantage of this shift.) Listen now and you’ll also hear Tom and I talk about:
- (3:25) Introductions
- (6:10) Overview of the Painless Prospecting System
- (8:55) Overview of his target customer
- (10:45) How he finds places to put his content
- (13:55) Overview of his content creation strategy
- (16:55) How he’s using dictation to produce effective blog content
- (21:55) How to find Propinquity Points
- (28:05) How he suggests to become a contributing author
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Tom Martin
Tom is a no nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies grow their businesses. As an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers. His first book, The Invisible Sale, is now available for pre-sale at TheInvisibleSale.com. You can follow him on Twitter @TomMartin, connect with him on LinkedIn, circle him on Google+ or contact him at http://ConverseDigital.com. You can find Tom’s marketing missives on his blog at ConverseDigital.com, Ad Age, where he is a regular contributor, as well as many of the top social and digital marketing blogs like Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few.