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When it comes to nurturing your prospects, by far the the most important thing you can to is to provide them with valuable educational content and then devote your energy to following up with those that are most engaged. The challenge is to know which of your prospects are most engaged without having to actually […]
If you sell, or plan to sell information products online, there are some things about online payment processing that you need to be aware of. For example, did you know that the credit card companies consider information products to be high risk? Did you know that a merchant account provider can keep your money for […]
When it comes to engaging your audience online, there is no substitute for video. With video, you can do more to convey what is unique to you and your brand than you can with virtually any other form of content. Armed with this high level of engagement, the question then becomes: what are you going […]
In her father Al Ries’ legendary marketing book, Positioning, Al talked about the importance of owning a word in your prospect’s mind. Trouble is, humans are visual, so most often we need some kind of image to help us get to the word. For example, what do you think of when I say Geico, Afflack, […]
According to Qualtrics, customer satisfaction is one of the most essential elements of customer retention, customer loyalty and product repurchase. The art and science of customer satisfaction involves strategically focusing on creating and reinforcing pleasurable experiences. Effective businesses focus on creating and reinforcing pleasurable experiences so that they might retain existing customers and add new […]
When it comes to building a list of prospects for your product or service, by far the most important thing to do is to segment your list so that you can effectively communicate with each of your prospects as an individual, as opposed to just another subscriber. Not bothering to segment your list is, in […]
This is a guest post by Travis Ketchum, founder of Contest Domination, a robust contest solution with thousands of customers. A lot of people have the desire to run a contest to generate more buzz for their business, but many fall into the trap of giving away the wrong prize (like just an iPad), and […]
Are you a go getter? Do you want more out of your life than you are currently achieving, but aren’t sure exactly what to change? If you are, you are not alone. In this episode of the Bright Ideas podcast my guest on the show today is Bob Burg, co-author of the best selling book, The […]
Are you struggling to increase your firm’s revenue? Are you losing out on price? Do you still ask your sales reps to make cold calls to prospects? If so, you are not alone. In fact, the vast majority of small business owners really struggle when it comes to lead generation. If you want to experience […]
What do you traditionally do with the leads that you capture? I am assuming that most of you will call them or send them an email. If they don’t respond, you will call them again or send them another email. If they don’t respond again, you will probably call them again or send them another […]
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