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When launching a company or a product, my goal is always to get the maximum traction possible in the shortest amount of time. Sometimes, I get better results than others, and because of that, I’m always on the lookout for methods that appear to be more effective than what I’m currently using. It was with […]
I’ve spent the last 14 years of my life as an entrepreneur trying to create companies that help other businesses succeed. My first company was Dyrand Systems and it was recognized as a PROFIT 100 fastest growing company in Canada for two years in a row. My second company is BrightIdeas.co which provides software and […]
The average documented online shopping cart abandonment rate is a whopping 67.75%. Here’s one way to fix it. 67.75% is a massive abandonment rate. Just think about how much that translates into in terms of lost profits. Next, add to that the amount of lost profits that result from your not having the opportunity to generate […]
Are you top of mind with your customers and prospects? Are you regularly sending them educational content to ensure that you are? In an era where our prospects and customers are continually bombarded with marketing ‘noise’, staying top of mind can be a challenge. As a result, it is absolutely critical that you are regularly […]
Do you use sales reps to close deals? Would you like to gain more visibility into their activity so you can improve their performance? With a marketing funnel, automation is fairly straight forward. You create the funnel, and then your new subscribers flow through it. If you’d like to watch a video that shows more […]
I’m often asked by people that are unfamiliar with Infusionsoft if they should pick it, or Aweber for their email marketing. What these people fail to understand is the magnitude of the differences between these two applications. Comparing the two is like comparing a Porsche to a tricycle. With Aweber, you can do very basic […]
Do you ever wonder how much of your traffic is coming from people typing in your URL vs people clicking links in your emails? How about that post you shared on Facebook? How much traffic did that wall post send you? Or how about that tweet about your latest webinar? Did it send much traffic? Answering […]
One of the many ways that you can build relationships with your customers and prospects is to send them an email or a card to extend them a birthday wish. The challenge with this is that, as your list of customers and prospects increases in size, sending out birthday cards or emails can become a […]
Do you ever feel like there is just not enough time in the day to get everything done? Do you feel like you have a crystal clear picture of exactly what success looks like for your business? Would you like to hear from another small business owner who is successfully making the transition from owner/operator […]
Email remains one of the most effective tools in the marketers toolbox…unless of course it’s not getting delivered. What is the worst possible thing that could happen to your email? It gets marked as spam. How do you know if you’re sending email that is likely to be marked as spam? That might be an […]
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