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405

28 Ways to Use PR to Drive Traffic to Your Website

The following article is a guest post by By Nancy Marshall, Principal, Nancy Marshall Communications. I started doing public relations in the 1980s when we used a mimeograph machine to copy our press releases and then mailed them out in envelopes with postage stamps on them.  Today we distribute them by email and share them on […]

406

4 Steps to Keyword Research Success

As was clearly demonstrated in my interview with Marcus Sheridan, proper keyword selection is critical to the success of your content marketing strategy. The ability to properly select keywords is also a huge part of how any firm can create a sustainable competitive advantage for themselves. How, you ask? Think about this for a moment…your […]

407

Digital Marketing Strategy: How to Succeed with SEO and Inbound Marketing with Rand Fishkin

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand […]

408

Introduction to Content Marketing

How much of an impact do you think it would have on your business if you had a steady supply of qualified leads for your products and services? Now imagine that you didn’t have to pay for advertising to attract all those leads. Seem like a pipe dream? It’s not. It’s actually the natural result […]

410

The Outline for My Book

Earlier this week I interviewed Guy Kawasaki and during the taping of the interview (which, thanks so a software glitch has to be totally re-done!), I asked him for advice on writing my book. As Guy has written 12 of them, I figured he’d be a fountain of knowledge on the topic (which he was) […]