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363

Content Marketing Strategies That Work with Andrew Gaffney

Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year. Andrew is a […]

365

How to Rapidly Grow a Media Buying Agency with Mike Corak

As VP of Strategy for a super fast-growing digital agency, Mike Corak knows something about creating a successful content marketing strategy, for both his own agency and his clients. He also knows how to help clients to see the value of content marketing. And Mike’s client list is impressive, including big shots like Coca-Cola, ConAgra […]

368

March 2014 Traffic Report

Welcome to my March Traffic Report. To see February’s report, click here. Traffic generation is a challenge faced by every entrepreneur, at Bright Ideas we’ve made a habit of publishing our traffic reports as a means of giving insight into how we are doing, what is working, and what isn’t. Additionally, writing the report forces […]

369

3 Reasons You Must Create a Buyer Persona

Having trouble conveying your message to customers? Not closing sales as efficiently as you would like? You might have to adjust your buyer persona. If you haven’t created a buyer persona, you are wasting your time and money. In this episode, I dive into some quick tips on how to create a relevant persona and […]

370

Beginner’s Guide to Creating a Content Marketing Strategy

This episode touches on some key elements of starting a content marketing strategy and why it’s important to take the time to set up your strategy before starting your content marketing. I’ve built Bright Ideas on content marketing, and I believe you can have success with content marketing as well – assuming you have the […]