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Note: This post has been updated since it was originally published on March 17, 2014. You can also listen to me explain my 2 year plan here. If there is one word that is most often used to describe ultra-successful entrepreneurs, it’s focus. When you have it, you get results. When you don’t, you’re just […]
BuyerPersona Welcome back to another video in my series on content marketing. In this video, as the headlines might clue you in, we’ll be talking about Buyer Personas. Creating a Buyer Persona is something that you don’t want to skip. This is really important because if you don’t take the time to define exactly who you’re […]
The first thing you’ll notice about Adam is his charming accent. The second is how well-versed he is in digital marketing strategy. Adam generously shares his strategies, and how they have helped him turn his company into a multi-million dollar marketing agency. Learn how he and Toby Jenkins got their company started, and they strategies they […]
Weddings are expensive. Most couples accept that and budget for it, or try to keep the cost down by limiting the guest list etc. Not Dave Kerpen. He wanted a big wedding, and at 500 guests he definitely got that. But, he didn’t pay through the nose. Instead, Dave and his wife used their marketing […]
If you are one of the kind of people who think Twitter is just for kids to tell each other they had macaroni for dinner (that used to be me), I think you should really take the time to listen to how effective Twitter can be as a marketing tool. Sarah’s team at Hubspot is […]
Welcome to my February Traffic Report. To see January’s report, click here. Traffic generation is a challenge faced by every entrepreneur, at Bright Ideas we’ve made a habit of publishing our traffic reports as a means of giving insight into how we are doing, what is working, and what isn’t. Plus, writing the report forces […]
Lee Frederiksen is an acclaimed author and Managing Partner at Hinge, a re-branding and consulting agency for professional services firms. I had the distinct pleasure to talk with this very intelligent and successful guest and learn how he used content marketing to attract high revenue clients. Lee shared some truly brilliant marketing ideas with me; […]
THE FUTURE… People attempt to predict it every day. From football bets to market shares, we like to think that we can know what’s going to happen tomorrow. I don’t claim to be able to see the future, but I have been in the business for awhile, and I have some ideas on how the […]
Are you looking for ways to achieve success with content marketing? Do you struggle to come up with ideas for things to write about? Would it be helpful to have a content marketing strategy? For many new content creators, figuring out what to write about can be quite a challenge. There are several reasons for […]
Welcome to my January Traffic Report. To see December’s report, click here. As traffic generation is a challenge faced by every entrepreneur, at Bright Ideas we’ve made a habit of publishing our traffic reports as a means of giving insight into how we are doing, what is working, and what isn’t. Plus, writing the report […]
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