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Butch Bellah is the owner of Dallas-based B2 Training & Development where he works with salespeople and organizations to gain more appointments, win more business, and retain more customers. He started his career at 21 and at 35, he and a business partner acquired controlling interest in the company he’d helped build from a $35 […]
Businessman and Life Coach Aaron T. Walker has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others and believes experience is a great teacher. 35 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron sold his first business to a Fortune 500 company at 27 […]
In this episode, I share with you why I put the podcast on hiatus for almost a year, what I learned while I was off the air, how our agency won its largest contract ever, and what is in store for the future of the show. Listen to the Audio The Bright Ideas Podcast is […]
Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more frustrating situation if you […]
Is your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy? It’s time to put that practice to an end! A smart social strategy is essential in today’s crowded social media market. With more people posting […]
Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results. In the interview, we unpack the tactics that […]
In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. Predictive analytics is a brand new topic for us on the BrightIdeas podcast. Predictive analytics helps you make objective decisions about lead quality based […]
John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. […]
Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination […]
Today I interview Laura Roeder, who founded LKR Studios in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives. Out of that business she got an idea for a software product that helps people to use […]
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