The average documented online shopping cart abandonment rate is a whopping 67.75%. Here’s one way to fix it.
67.75% is a massive abandonment rate. Just think about how much that translates into in terms of lost profits. Next, add to that the amount of lost profits that result from your not having the opportunity to generate upsells and repeat sales to the (potential) customer that abandoned the cart in the first place.
Abandoned shopping carts is a huge problem for every online retailer. Thankfully, with some smart automation, you can reduce the number of carts that don’t complete checkout.
Thanks to Infusionsoft, recovering abandoned shopping carts need not be as manual or inconsistent a process as you might think.
How to Automate Shopping Cart Recovery
In the video below, I’m going to show how exactly how this can be done using Infusionsoft.
- Ensure that you apply a tag every time a subscriber clicks a link to a sales page
- Put all these types of tags into a category called Pre-Sales so don’t miss any of them
- Regularly look at your campaign stats so that you can see which emails are sending the most traffic to your sales pages and then review the copy in these emails
- Manually follow up with people that have abandoned carts if your automated follow up didn’t work. Get them on the phone and ask them why they abandoned the cart. Don’t try to re-sell them. Just ask why they abandoned in the first place so you look for trends that you can fix.