Have you ever thought of writing a book? Doing so can lead to valuable brand awareness and speaking engagements.

Would you like to hear first hand from the author of 12 books, the exact step-by-step process you need to follow to get it right?

Would you like to learn the top guerrilla marketing tactics you should be using to maximize sales for your book?

In this episode of the Bright Ideas podcast, I’m joined by Guy Kawasaki, the author of 12 books, a technology evangelist, and well known social media personality with over 4,000,000 followers.

During Guy and I’s discussion, you are going to hear us talk about:

his book APE and why he wrote it
the challenges that non-fiction writers face when it comes to self publishing
the top guerrilla marketing strategies that you must use to maximize sales for your book
how to use curation to dramatically boost your social media following
how curation and SEO fit together
how to use Twitter to become known to experts in your niche
why Google+ might be a better platform for you than Facebook
and so much more…

Check out Guy and I’s interview now. You’ll be glad you did!

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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About Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.