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How to Win With Content on the Web with Ahava Leibtag

Ahava-Leibtag-Interview_0If you want to develop a Content Strategy – or improve your current one – this is one interview you’ll definitely want to listen to.

As the president and owner of Aha Media, Ahava works with clients and travels the country to deliver winning strategies to marketers. An established author, Ahava has captivated thousands with her insights. In this interview, I got a wonderful opportunity to get an inside look at the techniques she uses with her clients.

If you’d like to advance your content marketing techniques, this is a can’t miss episode.

Listen now and you’ll hear Ahava and I talk about:

  • (02:20) Introductions
  • (04:00) How is digital copy different than offline copy?
  • (09:20) What type of clients do you work with?
  • (11:20) How does a company realize that they need to work with you?
  • (14:00) What is the #1 Lesson in your book?
  • (14:50) What are your seven steps to success?
  • (20:20) What does your client-retainer relationship look like?
  • (26:20) How do you position yourself as a Strategic Adviser?
  • (30:50) Why are analytics so important?
  • (34:20) Describe the framework of an initial sales conversation with a client
  • (38:20) Do you sell an assessment to get your foot in the door?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Ahava Leibtag

ahava_headshotAhava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.

Ian Altman on How to Make More Sales by Talking to Fewer People

BI_Images 3

No matter what business you’re in, you never stop selling. Whether it’s to clients, businesses, your superiors or your peers, having the skills to convey the quality of your product is a necessity. Ian Altman has a formula and has been successfully demonstrating that formula to eager businesses and organizations. Whether it’s identifying potential pitfalls, making the most out of a smaller target number, or developing a quality pitch, Ian shares his ideas and strategies on how you can use the skills he has honed and developed.  Best of all? His approach works.

Even on Bright Ideas, it’s not everyday you get an opportunity to hear from a best selling author. Listen now and you’ll hear Ian and I talk about:

  • (03:40) Introductions
  • (07:20) Ian gives us insight into how executives make purchase decisions
  • (09:00) I ask Ian if his advice about executives applies to website sales copy
  • (16:00) Ian discusses how to sell more by talking to fewer people
  • (20:30) Ian explains the difference between his two books
  • (23:15)  Ian introduces the idea of “Adversarial Traps” faced by buyers and sellers
  • (27:00) How to use the “Entice, Disarm and Discover” approach to get in the door
  • (33:40) The right way to ask clients for referrals
  • (36:45) The best way to identify your ideal tribe using the Elevator Rant approach
  • (40:00) How to use the “Issue, Impact, Importance” approach to which client problems are the biggest ones and how to determine if the client will pay to solve them

(If you would like to hear more about great sales tactics, check out the other great Bright Ideas interviews and blogs on the subject.)

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: Ian Altman on How to Make More Sales by Talking to Fewer People

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Ian Altman

Ian-Photo-02.png

Ian Altman is the CEO of Grow My Revenue, LLC. CEOs and executives call on Ian as a trusted advisor and speaker on sales and business development. Ian’s methods have helped businesses double their revenue growth rate without adding salespeople.

Ian is the author of Upside Down Selling, an Amazon #1 Best Seller. He coauthored his upcoming book, Same Side Selling, with Jack Quarles of Buying Excellence.

Are you ready to start Same Side Selling?  Request a FREE preview chapter from Ian’s book Same Side Selling at http://www.samesideselling.com

Ian Altman on How to Make More Sales by Talking to Fewer People

BI_Images 3

No matter what business you’re in, you never stop selling. Whether it’s to clients, businesses, your superiors or your peers, having the skills to convey the quality of your product is a necessity. Ian Altman has a formula and has been successfully demonstrating that formula to eager businesses and organizations. Whether it’s identifying potential pitfalls, making the most out of a smaller target number, or developing a quality pitch, Ian shares his ideas and strategies on how you can use the skills he has honed and developed.  Best of all? His approach works.

Even on Bright Ideas, it’s not everyday you get an opportunity to hear from a best selling author. Listen now and you’ll hear Ian and I talk about:

  • (03:40) Introductions
  • (07:20) Ian gives us insight into how executives make purchase decisions
  • (09:00) I ask Ian if his advice about executives applies to website sales copy
  • (16:00) Ian discusses how to sell more by talking to fewer people
  • (20:30) Ian explains the difference between his two books
  • (23:15)  Ian introduces the idea of “Adversarial Traps” faced by buyers and sellers
  • (27:00) How to use the “Entice, Disarm and Discover” approach to get in the door
  • (33:40) The right way to ask clients for referrals
  • (36:45) The best way to identify your ideal tribe using the Elevator Rant approach
  • (40:00) How to use the “Issue, Impact, Importance” approach to which client problems are the biggest ones and how to determine if the client will pay to solve them

(If you would like to hear more about great sales tactics, check out the other great Bright Ideas interviews and blogs on the subject.)

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: Ian Altman on How to Make More Sales by Talking to Fewer People

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

 

About Ian Altman

Ian-Photo-02.png

Ian Altman is the CEO of Grow My Revenue, LLC. CEOs and executives call on Ian as a trusted advisor and speaker on sales and business development. Ian’s methods have helped businesses double their revenue growth rate without adding salespeople.

Ian is the author of Upside Down Selling, an Amazon #1 Best Seller. He coauthored his upcoming book, Same Side Selling, with Jack Quarles of Buying Excellence.

Are you ready to start Same Side Selling?  Request a FREE preview chapter from Ian’s book Same Side Selling at http://www.samesideselling.com

How to Self Publish, Maximize Sales, and Dramatically Boost Your Social Media Following with Guy Kawasaki

Have you ever thought of writing a book? Doing so can lead to valuable brand awareness and speaking engagements.

Would you like to hear first hand from the author of 12 books, the exact step-by-step process you need to follow to get it right?

Would you like to learn the top guerrilla marketing tactics you should be using to maximize sales for your book?

In this episode of the Bright Ideas podcast, I’m joined by Guy Kawasaki, the author of 12 books, a technology evangelist, and well known social media personality with over 4,000,000 followers.

 

During Guy and I’s discussion, you are going to hear us talk about:

  • his book APE and why he wrote it
  • the challenges that non-fiction writers face when it comes to self publishing
  • the top guerrilla marketing strategies that you must use to maximize sales for your book
  • how to use curation to dramatically boost your social media following
  • how curation and SEO fit together
  • how to use Twitter to become known to experts in your niche
  • why Google+ might be a better platform for you than Facebook
  • and so much more…

Check out Guy and I’s interview now. You’ll be glad you did!

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Watch Now

Leave some feedback:

Connect with Trent Dyrsmid:

About Guy Kawasaki

GuyKawasakiGuy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Links Mentioned