Do you ever wonder how much of your traffic is coming from people typing in your URL vs people clicking links in your emails?
How about that post you shared on Facebook? How much traffic did that wall post send you? Or how about that tweet about your latest webinar? Did it send much traffic?
Answering these questions is exactly what using trackable links are for and in this post, I’m going to dive deeper into showing you exactly how you can start using trackable links to gain much deeper insight into what is working and what isn’t when it comes to using your content and social networks to attract traffic to your site.
About Google Analytics Custom Campaigns
Google analytics is a very powerful tool and I’m only just starting to scratch the surface of how to use it most effectively. One of the parts that I have been experimenting more with as of late is the custom campaigns.
By using trackable links, you can easily create custom campaigns that will tell you exactly which pieces of content are generating the most traffic for you.
Why should you care? Well…if you can identify a trend in the type(s) of content that generate the most traffic, then it might be a good a idea to continue to create, or even just spend more time sharing, more of this particular type of content, right? You bet.
The first step to creating a custom campaign is to create a trackable link with the Custom URL Builder. By using this tool, you can easily create specific links for each of your campaigns and then use these links to share your content on your social networks, within your site, or in your emails (or anywhere else you want).
Creating Your First Trackable Link
In the video below, I’m going to show how exactly how this can be done using the URL Builder and Infusionsoft.
How to Analyze Campaign Effectiveness
Once you have begun to use trackable links, you are going to want to start to track the effectiveness of your various campaigns. To do that, all you need to do is log into analytics and navigate your way down to the section devoted to Traffic Sources…and then within that section, you will see the campaigns section.
The very first thing you should do when you begin to use trackable links is to create a spreadsheet to track all the parameters you are using.
For example, in the video above, my campaign source parament was “bi funnel” because I wanted to track all the traffic I get from the subscribers who are going through my sales funnel. If I didn’t make a note of that in a spreadsheet, the next time that I went to create a link I might forget that I’d used “bi funnel” and instead I might type BI-Funnel, which from Google’s perspective, would be an entirely different campaign.
When entering your parameters, it’s also important that you separate multiple words with an underscore. So, instead of putting ‘wall post’, you’d want to use ‘wall_post’.