This is Part 2 of my 5-Part Series on Increasing Your Twitter Promotion. Twitter is my website’s number 1 source of social traffic and an integral part of my digital marketing strategy. It’s well worth the time to watch this brief video series to make sure you’re optimizing this powerful social platform. Take a quick […]
This is Part 1 of my 5-Part Series on Increasing Your Twitter Promotion. Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, my website’s number 1 source of social traffic is Twitter. It is an integral part of my digital marketing strategy. I want to touch on […]
Government Contracts? Easy. International Corporations as clients? No sweat. You’d think from the from the client list that Peppershock Media is a specialty firm based in NYC or something – and then you learn that they are headquartered in a small Idaho suburb. So how did Peppershock get their clients? I talk with the Rhea […]
From freelance work to owning her own business, Elle Phillips made a living out of self-management. In her 18 years in graphic design, Elle has worked her way to entrepreneurial success. Though this story itself is worth the podcast, her points on the importance of having a mentor, and becoming one herself, are really great […]
I should mention that I don’t use the term “serial entrepreneur” lightly. Tom has been starting companies since the 80’s and he isn’t slowing down now. He grew some of them into Inc 500 winners and one of them to $80M in sales. We’ve had quite a few entrepreneurs on this show, but few have […]
Note: This post has been updated since it was originally published on March 17, 2014. You can also listen to me explain my 2 year plan here. If there is one word that is most often used to describe ultra-successful entrepreneurs, it’s focus. When you have it, you get results. When you don’t, you’re just […]
I’ve talked about the benefits of focusing on a niche, and this podcast really hits home just how important that is. Chris started Landscape Leadership, a marketing agency specifically for clients that work in “green” industries. This is a prime example of someone who looked for a need in the market and designed his company […]
Building a software service isn’t all about the bells and whistles. Imagine coming up with a killer small business software application. You spend countless hours testing and writing to get all the aspects of the software working flawlessly. After you nail down what you know to be a functional application, you pitch it to people […]
Not every new venture is successful – in fact, even the ones that seem to be can come crashing down at any minute. Jayson Gaignard provides an example of just that. His company hat reached millions of dollars in sales, when suddenly… it tanked. The loss of his prior company and how he came back […]
BuyerPersona Welcome back to another video in my series on content marketing. In this video, as the headlines might clue you in, we’ll be talking about Buyer Personas. Creating a Buyer Persona is something that you don’t want to skip. This is really important because if you don’t take the time to define exactly who you’re […]