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No matter what industry you’re in, if you own or manage a small business, you’re likely to suffer from the same two major challenges as other small businesses: Lack of cash Lack of time There is no denying that running a small business can be difficult. In all my years in business, and all the […]
If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customers more cost effectively than ever before. In this interview Trent interviews Trip Foster, […]
The key to understanding how to sell into the C suite doesn’t come from understanding how to sell to c-level executives, as much as it does from understanding how they buy. C-level executives don’t care about the features, advantages, and benefits of your product. Instead, they care about how much of an impact your product or […]
Wondering how to attract clients with podcasting? Podcasting is so much easier than taking a regular ‘sales guy’ approach. You get to be a reporter, and most people respond much more positively to a reporter than a salesman. The number of ‘No’s’ you will get to a request to be a podcast guest will be […]
If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation, sales tends to talk about target accounts and outreach to close those target accounts. You may have encountered issues with deals getting lost when people make calls without […]
When the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born. I’ve seen a lot […]
Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales […]
Hi Bright Ideas readers, Drew again from DrewSanocki.com. As a refresher, I run an agency — Mineral.io — that is competing with Groove in a race for recurring revenue. My agency focuses on delivering services to ecommerce retailers. I want to share some updates on what we’ve been working on, as well as some open […]
Having a website that consistently generate leads for you is critical. So is having a deliberate sales process that ensures you don’t blow it with any of the qualified leads your inbound marketing campaign has generated for you. As the host of a popular podcast, I have had the opportunity to interview hundreds of other […]
David Dwek is the Chief Marketing Officer for Metaverse, which is the owner of quite a number of ecommerce brands including FulcrumGallery.com. If you’ve ever heard of Google’s new product listing ads, this episode is all about PLA’s. Best practices, what they are, why they are important, how to use them, what to watch out for, common […]
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