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Jason Swenk Talks About Life After Selling Your Company – How to Regain Your Significance and Create a Profitable Online Business
/in Blog Posts, Podcast EpisodesJason is a digital-preneur and author with 12+ years of experience running a successful digital agency until he sold it in 2011. Jason Swenk started his digital career with Arthur Andersen in the 90s. After realizing the vast opportunity in digital marketing, he quickly started his digital agency in 1999. Since then, Jason has worked […]
7 Startling Truths About Social Media
/in Blog PostsAre your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted dollars? A Not-So-Sweet Song It’s time to face the music, brand marketers: Social media is not infallible. All too often posts strike sour chords, leaving you unable to generate the necessary traffic, sales, and ROI. […]
How to Develop an Effective Social Strategy in 5 Easy Steps
/in Blog PostsIs your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy? It’s time to put that practice to an end! A smart social strategy is essential in today’s crowded social media market. With more people posting […]
How to Retain Customers For Life
/in Blog PostsAs a business owner or marketer, you likely face a similar set of challenges every day. How will you attract new customers? How can you keep your customers engaged? How will you create a sustainable model for revenue growth? How can you add automation throughout the entire marketing process? In today’s ever-changing consumer environment, it […]
10 Ways Retailers Can Stop Leaving Money on the Table
/in Blog PostsThis is a guest post by Brian Laney, originally featured on the AlertTech blog. Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty? Smart retailers are always looking for ways to increase profits. […]
Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions
/in Podcast EpisodesJohn Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. […]
B2B Demand Generation Tactics and Hacks with Damian Thompson
/0 Comments/in Podcast EpisodesDamian Thompson is the founder and chief revenue officer of Demand Genesis, who’s mission is to help 100 service & software firms build the company of their dreams while we build ours. We help companies gain new customers faster, retain existing subscribers longer, and obtain market leadership through Sales & Marketing Automation, Authority Content Creation, […]
Leadership: How to Start a Software Company
/in Podcast EpisodesToday I interview Laura Roeder, who founded LKR Studios in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives. Out of that business she got an idea for a software product that helps people to use […]
Sales Strategy: How Tinderbox’s BDR Program is Generating 60 New Customers a Month
/in Podcast EpisodesIs your sales organization bringing in a steady stream of new customers? In this episode, I interview Adam Becker from Tinderbox. Adam is the Director of Sales for Tinderbox and his role is making sure that the sales and lead generation teams are productive. Tinderbox is a SaaS company focused on the sales productivity space. […]