Life After Selling Company – How to Launch a SaaS Company


Jordan is the cofounder and CEO of, an abandoned cart app that helps ecommerce stores make more money by recovering their abandoned carts.

He’s built multiple businesses in the past, some good and some bad. Of course, that means he learned a lot along the way and applied what he learned to CartHook.

Listen to the Audio

Life After Selling

In this episode, Jordan and I talk about what life was like after he sold his company, how he came up with the idea for his next company, and how he was able to recruit two technical co-founders to help him develop the software. We then round out our discussion with a detailed look at the very crafty strategy that he used to attract his early customers using cold email.

If you liked this episode, you might also enjoy:
How James Deer Has Grown His SaaS Company to $39,000 In Monthly Revenue

Interview Links

If you liked this episode, you might also enjoy:
Zvi Band on Growing His SaaS Company from Near Zero to a Million in 12 Months

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