How to Track (and Respond to) Video Engagement Using Infusionsoft
When it comes to engaging your audience online, there is no substitute for video. With video, you can do more to convey what is unique to you and your brand than you can with virtually any other form of content.
Armed with this high level of engagement, the question then becomes: what are you going to do with it?
With traditional video analytics, such as those provided by YouTube, all you get is the number of views, if anyone has favorited, liked, or disliked it, and if they’ve left any comments, which if you chose, you can manually reply to.
What is completely lacking is any sort of ability to automate a response to viewers based upon how much of the video they watched.
A Much More Efficient Solution
If you are an Infusionsoft user, there is a new application out called Plusthis which, among other things, gives you the power to fully automate how you would like to respond to subscribers that have watched some or all of one of your videos.
In the video below, I’m going to show how exactly how this can be done as well as give you several examples of the types of responses that you can very easily automate.
As you can see, this is an extremely efficient way to ensure that you are reaching out to your very best prospects for any topic or product that you are using video to promote.
There are literally endless ways that you could put this type of marketing automation into productive use. Below are just a few ideas to help you get the wheels turning.
- Product launch
- Blog post containing video
- Affiliate promotion
- Customer service
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