In today’s podcast, I interview Kristen Matthews, marketing manager at GroupHigh. Kristen is an outreach expert, and in this interview we talk about blogger outreach. Blogger outreach has fast become a popular way for brands to increase awareness for their products and stimulate word of mouth, mentions on social media, inbound links, and other good stuff. To promote GroupHigh Kristen does […]
The key to understanding how to sell into the C suite doesn’t come from understanding how to sell to c-level executives, as much as it does from understanding how they buy. C-level executives don’t care about the features, advantages, and benefits of your product. Instead, they care about how much of an impact your product or […]
Wondering how to attract clients with podcasting? Podcasting is so much easier than taking a regular ‘sales guy’ approach. You get to be a reporter, and most people respond much more positively to a reporter than a salesman. The number of ‘No’s’ you will get to a request to be a podcast guest will be […]
If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation, sales tends to talk about target accounts and outreach to close those target accounts. You may have encountered issues with deals getting lost when people make calls without […]
When the company Josh Turner worked for went under, he decided to start his own company. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born. I’ve seen a lot […]
Join us for a unique episode. My guest, Josh Denning, and I speak very candidly about the information and podcasting business as it compares to running a business like a digital agency where you have clients and build a team. There are many myths out there about how to build an online business that gives […]
Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales […]
Marketers are always searching for new ways to achieve better campaign results and deliver better ROI for their efforts. The business evolves on a near daily basis, which can make it difficult for marketing teams to reach these goals. Luckily there is something that marketers can use to help their programs run a little smoother […]
Hi Bright Ideas readers, Drew again from DrewSanocki.com. As a refresher, I run an agency — Mineral.io — that is competing with Groove in a race for recurring revenue. My agency focuses on delivering services to ecommerce retailers. I want to share some updates on what we’ve been working on, as well as some open […]
Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic. TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand […]