Hi, I’m Trent Dyrsmid, Founder of Dyrand Systems and BrightIdeas.co… Ask Me Anything

TrentCaricature

dyrand-bio-collage

I’ve spent the last 14 years of my life as an entrepreneur trying to create companies that help other businesses succeed. My first company was Dyrand Systems and it was recognized as a PROFIT 100 fastest growing company in Canada for two years in a row. My second company is BrightIdeas.co which provides software and training products for marketing agencies and consultants. My third company is….you guessed it…a marketing agency that will also run under the Bright Ideas brand.

Although I have failed plenty of times (you can hear some of my mistakes with Dyrand in this Mixergy interview), I’ve been fortunate enough to learn something from every one of my failures. For that reason, I want to do something different today, in which I want to share with you what I’ve learned over the years.

However, instead of listing out what I’ve learned, I want to make it as relevant to your business as possible so that it helps you succeed (thanks to Neil Patel for this idea).

The way I’m going to do this is to use a simple question and answer format. All you have to do is leave a comment with a question and I will answer it. The question can be about anything you like; a problem with your business, a technology question, or whatever you like.

And finally, don’t worry about holding back. You can ask me anything you like, no matter how foolish it may sound, as I plan to respond to each and every question.

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  • reid jensen

    What are the upcoming winning lottery numbers??

    • Trent Dyrsmid

      67, 32, 45, 6, 7 89 🙂

  • Matt

    How did you get started? Form llc, buy web page, what was the order in which you progresses?

    • Trent Dyrsmid

      Hi Matt,

      You don’t need any of that. I recommend you follow this formula as I guarantee it will work.

      1. Find a profitable market. (a profitable market sells expensive things to their customers. Dentists is an example of this)
      2. Contact people in that market via email and tell them you are doing some research on their industry. Ask them to speak with you. Some will reply. Get on the phone with them and ask them what is the most painful part of their job on a day to day basis. Look for trends.
      3. Ask them if they would pay for a solution to this problem. Look for a positive trend.
      4. Once you have found a problem to solve, begin outreach to prospect customers via email. Invite them to speak with you, or invite them to a webinar, or offer them a free report that addresses the scope of the problem. Do this and you will capture leads.
      5. Follow up with every lead and engage them in a meaningful discussion to learn more about their problem. Why it’s a problem and what it would be like for them if the problem was solved.
      6. Ask them the value of the solution. For example, if problem X didn’t exist for you, how much more revenue could you generate? Or, if problem X didn’t exist, how much time could you save? What would that be worth?
      7. Price your solution accordingly and ask for the order. Most will say no. That is OK because some will say yes and you will be in business.

      You don’t need a business card, a business plan, or a fancy website to get started. You don’t even need an idea. You just need to be willing to follow what I’ve just described.

      Thanks for the question!
      Trent

  • Dusty

    Hi Trent, I would like to generate leads for local real estate agents. What are the best resources available for creating lead generation websites? Also what type of advertising are the most suitable to generate traffic to these lead-gen sites or landing pages? – Thanks

    • Trent Dyrsmid

      Hi Dusty,

      I am not an expert in real estate generating websites, but I’ll bet you that if you google that phrase, you will find suitable resources. In general, to generate leads, you need a squeeze page that offers a free report or registration to a webinar. Optimizepress can do this. So can Unbounce. So can Premise. There are many, many more ways to easily create a squeeze page.

      In terms of advertising. You could try a sponsored email blast. (you pay an email list owner to send out an email to their list on your behalf). You could also use LinkedIn to target your specific audience. Direct mail also works well if it is done correctly. You should not be trying just one method of advertising. You should be trying/testing several and looking at the data to tell you which is the most effective.

      Thanks for your question!
      Trent

      • Dusty

        Thanks very much Trent for your advice!

  • mike

    How do we sell out our event at (link removed by administrator) ?

    • Trent Dyrsmid

      First, you don’t try and pitch it on my blog. That’s not cool.

      With that said, you need to find where your target audience hangs out online. If you don’t know EXACTLY who your target audience is, that will be hard to do; hence the importance of defining your market. Once you find out where they hang out, look for list owners and JV partners that have traction in that space.

      Thanks for your question!
      Trent

      • Thanks!

        Not sure what you mean by pitch it on your blog… was only showing you what it looked like. To see if you had any more tailored advice

        • Trent Dyrsmid

          Ah…no worries then 🙂

  • Hi
    I would like to learn about making our site mobile compatible. Thanks.

    • Trent Dyrsmid

      Anthony,

      The easiest way that I know of is to use Duda Mobile as doing so does not require you to build a new site. If you do want/need a website makeover anyway, then just choose a reflexive theme as most of them are mobile friendly.

      Thanks for asking!
      Trent

  • Donald Blake

    As a business owner how much time could one expect on creating a business per week? What is the minimum amount of time that you would consider someone who is serious about creating a company to someone who is more working on a hobby? Should it be like 12 hours a day when you first start and then curtail to like 8 hours a day after a couple of months or something like that?

    • Trent Dyrsmid

      Donald,

      That is an impossible question to answer because there are too many variables. What I will say is this; working smart is always better than working hard. For example, hard work is blogging forever without looking for others in your niche to help you spread the word. Working smart is looking for people who already have traction in your niche and then asking how you can help them. They, in return, will help you.

  • Trent Dyrsmid

    Chris,

    I’d say dump it and move on. Why do/sell something that is marginally profitable? Makes no sense to me. As to why so many do it sell things that are marginally profitable, stumps me!

    Thanks for the question!
    Trent

  • About 10 months ago, I created website which now ranks at the top of Google for Dentist [local town] and other terms. It has an average of 9 unique visits per day, and it’s currently monetised (very minimally) with Google Adsense.

    In order to monetise it properly, I’m considering approaching local dentists.

    What’s the best way to approach local dentists?
    Would you offer to sell the site or sell advertising space?
    How would you work out a price?

    • Trent Dyrsmid

      Hi David,

      To approach dentists, I would suggest you look for the ones that are already paying for Adwords advertising. Then, you could either just send them an email explaining that you have a better way to do it, and that it’s free for them to try. You will give them one week of phone calls for free. Then you will start charging them for calls receives. CJ.com has Pay per Call software to make this happen.

      I would sell advertising space on your site. The pricing should be less than what they are paying for clicks. But, here’s the thing to remember…a phone call or web lead is FAR more valuable than a click, so you’d need to guestimate how many clicks they’d have to pay for to receive a phone call. To figure all this out, I’d just ask them what they are spending per month now and how many calls they are getting. From that, you can figure out the cost per call and then price your below that.

      Thanks for the question!
      Trent

      • Thanks Trent for your wisdom and advice.

        Very much appreciated.

  • Trent,

    I am looking for a way to do bulk email marketing that and I am looking for a plugin that would
    produce a mobile responsive landing page.

    I ran into a problem before when I was email marketing for mobile in the past. The problem was that I was sending the prospect to a link to a landing page. That landing page showed their site and a mobile optimized site side by side, much like the plugin that you offer.

    The problem is that about 2/3rd of the people that opened my email, when they clicked on my link and went to my landing page. They were stuck with a full size landing page that they could not view properly on the mobile device that they had originally checked their email with. So the landing page could not be view properly, and I got almost 100% bounce rates, and zero responses. I mentioned this on the webinar last week and I sent you an email about this a couple of days ago.

    Just wanted to get you thoughts on this, because this pretty much killed email marketing for mobile
    for me. I would like to resume email marketing because of just shear numbers. The more you prospect
    the ore deals you are gong to land.

    Your thoughts?

    Thank you!

    Craig C – Seattle WA USA

    • Trent Dyrsmid

      Craig,

      My MobiLead Magnet now displays properly on a landing page. I expect to have the latest version back from the developer later today.

      If you already own the plugin, it will notify you of a new version in a day or so.

      Trent

  • I have a unique niche. I hand dye yarn and sew project bags for knitters and crocheters. I have a great community of knitters to which I belong, but I’d like to branch out to people outside of my community (still knitters, just not the ones in my circle). Often times, I feel like I’m beating my friends over the head with my products. I don’t have much time to devote to marketing outside of my social media (a lot of friends on plurk and instagram). Do you have any suggestions (free until I can make more money!!) as to how I can grow my business outside of those who know me?

    • Trent Dyrsmid

      First…I don’t know anything about your niche…but..with that said, it seems to me that it might be a very difficult one to monetize. I would want to figure that out before putting any effort into building your audience…because if the niche isn’t a profitable one, no amount of effort will yield you positive results.

      IF the niche is worth pursuing, then you should be networking (online) with other bloggers that are in your niche. You should offer to trade guest posts. You could also look for email list owners who already have traction in your niche and offer to sponsor (pay for) and email blast that drives traffic to your squeeze page. You need to ensure that you have a COMPELLING free offer on that squeeze page….AND….you need to ensure you have a way to monetize the new leads that you capture. If you don’t, you will just burn money.

      Thanks for your question!
      Trent

  • Alison

    Hi Trent

    OK, so how do you grow a “lifestyle” business into a more dynamic business? And how do you extract yourself from the day to day activities you do for clients? Sorry – two questions!

    Thanks
    Alison

    • Trent Dyrsmid

      Hi Alison,

      The term “lifestyle business” is rather ambiguous…so I’m going to assume that you mean “solo-preneur working from home” so that I can provide you with an answer.

      Step 1. You need to ensure that you are serving a profitable marketing and you have products that they will keep buying.
      Step 2. You need to make a list of everything you do and figure out which items are the highest and best use of your time.
      Step 3. You need to create documented systems for EVERY task that is not the highest and best use of your time so that you can hire others to perform this work for you.
      Step 4. You need to create management systems so that you (or someone else) can manage your team on an ongoing basis.

      Thanks for the question!
      Trent

  • Hi Trent, what traffic strategies do you use to get early traction a.k.a post hockey stick traffic?

    – Stanley

    • Trent Dyrsmid

      My traffic hasn’t been a hockey stick, and very few people’s are. My traffic grows steadily because I consistently produce content that people enjoy – and then I share it on Social Networks. I also convert as much of my traffic to subscribers as possible so that I have “traffic on demand” from my list.

      Thanks for the question!
      Trent

      • Thanks for the answer, Trent.

  • I am brand new to online selling. I am starting a t shirt online store, I have my web page almost set up just got my t shirts printed up, business license and all the necessary stuff. Now when it comes to the marketing part I am kinda lost? I am on second page of google already and haven’ t really done anything yet?? Any suggestions?
    Thanks,

    • Trent Dyrsmid

      Jerry,

      The answer you are looking for is a very long one…and I have already written much about it in the Lifecycle Marketing Guide. I would suggest you consume everything there and you will find your answer. In particular, pay attention to the section on attracting interest.

      Thanks for the question!
      Trent

  • I have been trying to contact local businesses about Mobile websites. After sending 200 or so emails, which I am tracking, I’m not getting anyone to open them. What would you suggest as either a subject line for the emails or using a different method to contact?

    • Trent Dyrsmid

      Jim,

      Sending one email will not do you any good. You need to make contact at least 6 times over 2 weeks. I would suggest that you also make use of voicemail to tell them about the emails that you’ve been sending…and, your emails should be very short and direct them to a landing page that has a compelling lead magnet (the thing they get for free when they give you an email address).

      Each email you send should also make use of a different subject line.

      Persistence is the “magic” ingredient.

      Thanks for the question!
      Trent

      • Tim Benjamin

        Hi Trent,

        When cold emailing high value prospects, do you recommend 6 emails in 2 weeks?

        Cheers,

        Tim

        • Trent Dyrsmid

          Yes. Just be sure to vary your subject line and body copy. If you sign up for Yesware (free) you can see which emails they open and which they don’t. Infusionsoft also tells you this.

  • Trent,

    How do you maintain your energy levels when a project is failing to get traction?

    Cheers,

    Tim

    P.S. This is a GREAT resource – thanks.

    • Trent Dyrsmid

      Tim,

      Sometimes I just take a break. Other times, if the project is failing to get traction, I just kill it. If I don’t want to kill it because I still believe in it, I need to speak to other people to get their feedback. If their direct feedback is positive, I keep going.

      Thanks for the question!
      Trent

  • Hi Trent. I’ve greatly enjoyed listening to your podcast. I definitely have only heard a few of them and find them very inspiring and stimulating, but I’m not sure how it would apply to my business. I’m a veterinarian and while I see that blogging might help — setting up my blog now — but how would something like Infusionsoft work for me? Ultimately I’m trying to drive people in my front door with their pets. I’m not trying to generate internet sales. Perhaps I’m missing the point but I’m just unclear on how I can use Infusionsoft (or something like it) to drive foot traffic.

    Dr. Jon Woodman

    • Trent Dyrsmid

      Jon,

      I suspect Infusionsoft would be a huge help for you, as it has been for Dr Burleson. He doesn’t sell anything online either. He needs his patients to come to his office and Infusionsoft is what makes that happen. You will find great insight in the interview; I promise 🙂

      Trent

  • Faruk Barber

    Hi Trent

    How would you structure prices for the services or products you offer to your clients. Lawyers should be charged more than a mom & pop shop?

    • Trent Dyrsmid

      Faruk,

      If you are serving Lawyers AND you are serving mom and pop, I would ask why two very different markets? I would pick the more profitable market and that is the lawyers.

      With that said, the way to price anything is to price on value. That is to say, you can charge as much as you like, SO LONG AS the value to your customer exceeds the price you charge.

      For example, two days ago, I interviewed Sam Ovens. He was charging companies that sell high ticket items $10,000 to tweak their sales copy and ad an optin form. $10,000? Really? Yes…because just ONE sale for these companies was worth $50,000. If he’d targeted a different niche…and a sale was worth only $47, then he’d never be able to charge more than about $200 to do the very same work.

      Trent

  • Good day Trent:
    How do you use affiliate marketing for your business? What are the best or most important strategies or steps to follow to ensure a successful affiliate marketing program? There are so many affiliate programs out there; How do you select which ones to participate with? Is affiliate marketing a good idea in the first place?
    I am on a crossroads… spinning my wheels and getting nowhere…

    Thank you,
    EF

    • Trent Dyrsmid

      The only affiliate marketing that I do in a meaningful way is using Bright Ideas to refer people to Infusionsoft, and for me, it works extremely well. Last month I earned $3,000 for doing “nothing” (except building the site and creating all the content, of course).

      Beyond that, I am not really a fan of affiliate marketing…unless you can really get a lot of traffic.

      Thanks for the great question,
      Trent

  • Geoff

    Hi Trent, thank’s for the open day.

    I am just about to launch my very first product. I have set up a sales funnel including my free product to build my list.

    My question: when someone visits my squeeze page, gives up their email in return for the free video would you straight away direct them to the sales page or would you let them view the free vid and then send them an email saying ‘hope you enjoyed the free video and here is my sales page’

    basically, I have a double opt-in set up with aweber and when they go to their inbox to confirm, should that link go to the free vid as promised or is it ok (in your opinion) to direct them to my sales page.

    because they can always return back to their inbox to find the link to the free video

    Thanks in advance

    Geoff.x

    • Trent Dyrsmid

      I would direct them to a thank you page with a video of you. That way they can immediately put a face/voice to the name and that will go a LONG way to helping you build trust. This is what I do and then, in each of the next four emails, as I’m delivering the content they signed up for (mine is a 4 part video series), I include links to my sales page.

      By doing it this way, IMHO, you are drastically increasing your odds of making a sale. I know this works, because when I look at daily sales, I also look for when they subscribed, and, like I saw today, often the sale date is the same date as the subscription date 🙂

      You MUST use video, or you are just another email in their inbox.

      Thanks for the question,
      Trent

  • Trent Dyrsmid

    Just Google around and you will find content to use. You can also just copy/edit mine 🙂

    • Seriously, you are ok with us using yours? That is very cool!

      Thanks,

      Michael

      • Trent Dyrsmid

        Yes, go ahead.

  • Trent Dyrsmid

    Laura,

    I think selling marketing services to small business is THE best way to get started and you CAN do that from your home computer. Just this week, I interviewed two people who did that and each of them grossed a million in their first year…and neither of them goes and meets with customers. Their names are Sam Ovens and Graig Presti and their interviews will be published soon.

    Cheers,
    Trent

  • Scott

    Hi Trent,
    Is it worth my time and effort to try to market Clickbank products through local marketing websites that I would own myself? If so, what is the best way to market them? Thanks,
    Scott

    • Trent Dyrsmid

      Scott,

      There are many product on Clickbank that sell quite well. The challenge will be to figure out how to get traffic for the highest converting products. I’m not saying it will be impossible, however, due to the competition, it will likely be quite a challenge. I would suggest that you’d be better off creating your own product.

      Fortunately, creating a product is not very hard to do at all. Dan Maxwell has a terrific video that explains it here. By following this formula (which is exactly what I’m doing for my SaaS application for agencies), you will uncover a problem to solve.

      One of Dane’s past products was something called Broker Roundtable. Watch the video and you’ll see how easy it was for him to create.

      Thanks for the question,
      Trent

  • Joe

    Hi Trent, thanks for running this Q+A!

    I’ve been content writing/freelance blogging for a few months now and have been getting paid on a per post basis (working for regular clients).

    Could you give me some tips on making this a more profitable endeavour for me? I write the posts myself and can only work a certain amount of hours per day therefore can only write so much content.

    I don’t want to outsource the content creation just yet as that is my main USP (the content I write).

    Any advice in turning this into a ‘business’ or how to make more money from it in a strategic way?

    Also, I’m in the process of following your MobiLead method so will be offering web design services too. Maybe I could combine the two? Web design + a blot on content marketing service (ongoing blog posts).

    Thanks for your time.

    Joe

    • Trent Dyrsmid

      Hi Joe,

      Great question.

      The first thing you need to do is to serve a profitable niche. In other answers on this page, I have already explained what that is.

      The next thing you need to do is STOP writing all the content yourself. If YOU are the writer, you have a job. If you have people write it for you and you focus on getting the customers, you will have a business.

      I’d suggest you read the eMyth to learn more about this.

      Cheers,
      Trent

      • Joe

        Thanks Trent. Yes that is a great idea: going after a more profitable niche (who can afford to pay more).

        Yes, hiring is the way forward, its a big jump from writer to boss though!

        I will check out the eMyth too.

        Thanks for your help.

  • Hey Trent, what your best advice to help me get out of my own way?

    Here’s a little back story. I have been in the IM arena for 7 years, had many success and failures. I have since figured out that I enjoy helping other people with the online business strategies. I’ve learned a ton over the years and my number one focus now is to build and Internet Marketing agency that offer a complete solution.

    I started hosing a weekly Meetups in the Washington DC area, where I teach the basics of internet marketing.
    http://www.colinyearwood.com/meetup

    Although I have enjoyed success, and have gotten many positive reviews, I have found it difficulty to offer my services.

    So, heres my (2nd) question, whats the best way to offer or introduce your services after doing a presentation?

    Thanks!

    • Trent Dyrsmid

      Hey Colin,

      Terrific question. Most of us get in our own way from time to time. The key is FOCUS and SIMPLICITY. I, for one, am a perfectionist, and that is a huge problem for me. I spend far too much time analyzing things before taking action (ok…maybe I’m not that bad, but I’m worse than I’d like) and as a result, progress is impaired.

      The answer to your problem, in my opinion, lies in creating a routine for managing yourself and getting stuff done. There are many books available on this….but don’t over-think it!

      Now…regarding your second question…if you are having trouble asking for the money, you need to figure out why. Lack of belief in the value of your skills? This is extremely common because we often take for granted the skills we have because they are second nature to us. Well, guess what, they are not second nature to most people!

      Solution? Promise yourself that in your next meeting you will ask for the business. What is the worst than can happen? They say no and you get no clients…which is exactly where you are at right now.

      Cheers,
      Trent

      • Trent,

        Hi there! Along the same question, you say create a “routine”? How much do you yourself plan your day? I am of the same cloth and I seem to get lost in my own schedule either being too loose with it, or too structured and unable to stick with it.

        Thanks for this, great forum!

        Michael

        • Trent Dyrsmid

          Each day I start with a written list of the 3 most important things to get done that day. If I finish them all, I just pick more tasks to do.

  • Kevin BigHappy Smith

    How important is it for your website name to say what your business does? I am going to be offering a service for a particular service and getting people to understand what it does is half the battle to signing them up.

    Thanks for your time.

    Kevin

    • Trent Dyrsmid

      Kevin,

      Unless you have a big ad budget, I’d say it’s extremely important.

      Trent

  • Brian

    Hi Trent.

    What inspired you to become an entrepreneur to begin with? How much fear (if any) did you have at first about the risks involved and what motivated you to stick with it in even the toughest of times?

    Thanks!

    • Trent Dyrsmid

      Hi Brian,

      Freedom is one of my highest values, and as an employee, I didn’t have as much freedom as I wanted. I had always been in sales, which was helpful; however, if I personally stopped selling, my income would stop. As an entrepreneur, I have built teams and systems that keep the income coming in even when I’m not personally working. For me, that is utopia 🙂

      As for fear; yes, there is always fear, to a certain degree; however, once you understand that creating a business is not a “risk it all affair” and is instead is a very specific process (when done correctly), the fear isn’t really an issue.

      Great question!
      Trent

  • Trent,

    What’s your method for determining a niche’s profitability?

    Best,
    Brian

    • Trent Dyrsmid

      You need to look at the average customer value. What you want to see is a niche where the value (in terms of revenue) of a customer is measured in the thousands…or even tens of thousands. The more the better because companies that can earn $10,000 from a single customer are MUCH more likely to be willing to invest more to get those valuable customers.

      Great question!
      Trent

  • Rich

    Hi Trent,

    I’m beginning to start a local marketing agency and actually have started conversations with a few business owners about services I can provide and how I can help. They are very interested but I’m a bit nervous about pricing and how much We should charge and how to structure payment based on services. I don’t want to loose these potential clients by offering a high starting price but i also don’t want to sell our services short. We have a small team and offer web/design and online marketing services. Would you happen to have any specific guides/references that have an intuitive pricing guides? I’ve googled this many times but id like to get an opinion from a reputable source like yourself that I know is successfully in the business Is it possible to share your pricing plan for the services your agency offers, I would like to open another line of communication if its something you don’t feel comfortable sharing publicly.

    I appreciate your time!

    Thanks
    Rich

    • Trent Dyrsmid

      Hi Rich,

      In the beginning, I would suggest that you price your offerings in line with that of your competitors. Discovering what they charge is easy. If it’s not on their site, just call and ask.

      Then, over time, you can/should test higher prices with your customers. If you are specializing and delivering a lot of value, you can command premium pricing.

      Good luck!
      Trent

  • Trent,

    I’ve created a series of landing pages for a client using Optimizepress. However, when it came to linking it to their auto-responder system, I learned that the form embed code contains java and many of these landing page generation solutions (like Optimizepress) require HTML (non-java) embed code. The client needs to use an auto-responder system that integrates into his Microsoft Dynamics CRM system. I’v tried to call around to find other auto-responders that will generate html code, that validates the fields in the form AND can integrate into his CRM, but all seem to use java to do the validation.

    My question is two-fold. Firstly, have you dealt with this issue with the landing page tools that you suggested (above) and how did you solve this problem? Secondly, as I make this foray into trying to build my own company, it seems when I take on these custom projects for a client there is always some big gotcha that requires so much time and effortbto resolve that the project is no longer profitable, did you have the same sort of challenges when you were starting out?

    Any advice you can offer would be greatly appreciated. I created a bunch of landing pages that are of no use to this client and feel quite stuck with my decision to use Optimizepress.

    Thanks,

    Gina

    • Trent Dyrsmid

      Gina,

      I’ve not experienced the problem with landing pages that you are describing. I use Infusionsoft and use the java embed code for all my forms. This doesn’t cause any conflict with Optimizely (the software I’m using for split testing).

      With regards to custom work, I would do your best to avoid doing it. Instead, I would strongly encourage you to create a menu of standardized offerings that can be delivered with minimal (if any) customization.

      If you’d read much of my work, you’ll already know I’m a huge believer in picking ONE niche. When you do, creating standardized offerings is a lot easier to do.

      Thanks for submitting a question!
      Trent

  • As a current free member of SocialAdr I often run across your pages when sharing for my free credits. Since using SocialAdr I have been getting great results with a majority of my longtail posts and pages on free sites including blogger, getting on page 1 of Google. Although I get less traffic (with longtails), I am getting higher clickthru and conversions than would be expected. I’m currently promoting a number of different Clickbank products and am getting results like 1 sale/8hops or 1 sale/15 hops. Anyway, it was only after using SocialAdr to get my free 200 social bookmarking backlinks (along with other expected Social Media and obvious linking that I do),that I started hitting page 1 and making money on a consistent basis.

    My question is, with only 10 urls in que and limited credits my urls get 1 or 2 shares per week and a total of 200 backlinks. I am in a position now where I want to start putting up my own niche sites plus, I have content and posts waiting in line to go on SocialAdr, so I am thinking of either upgrading to the $47/mo. level or buying credits and paying to lift limits. What would you recommend?

    As far as setting limits of bookmarks for each url, should I go for the max, shut it down when I hit top page 1 results, is there a point of diminishing returns when you hit 300, 400, 500 etc.? Does frequency make a difference in terms of setting it up for daily sharing, twice a week, once a week?

    I also spin my titles and description where I’m spinning 40 to 50 different title keywords sometimes. Is this overkill or helpful? I usually write 4 to 6 different descriptions within the spin and then spin each of those as well. Does this help or am I wasting my time with so many variations?

    Thanks in advance for your help.

    Mike
    P.S. if anyone is interested in more info on SocialAdr, click my name above.

    • Trent Dyrsmid

      Mike,

      SocialAdr is a great tool and I have my VAs share all my links with it. With that said, I cannot answer your questions about pricing as I really don’t know the best combination of their current pricing. The founder is a good friend of mine, so I will email him and ask him to comment on your question.

      Trent

    • Hi Mike,

      I’m glad SocialAdr is working well for you!

      >> I have content and posts waiting in line to go on SocialAdr, so I am thinking of either upgrading to the $47/mo. level or buying credits and paying to lift limits. What would you recommend?

      The one thing you won’t be able to get without upgrading to a Lazy account, is the “premium” services like Facebook, Twitter, G+, Pinterest, and LinkedIn. So I’d recommend the account upgrade rather than just buying credits.

      >> Does frequency make a difference in terms of setting it up for daily sharing, twice a week, once a week?

      I know a lot of people like to change the “Submission Rate” to “Drip” after they’ve reached decent rankings. I’ve heard that completely stopping sending links to a webpage can have negative repercussions

      >> Does this help or am I wasting my time with so many variations?

      I personally do pretty much the same thing. The more variety, the better, but don’t forget to include the naked URL too (in the Title field).

      Hope that helps!
      Kane
      SocialAdr Owner

      • Thanks Kane & Trent. That does help.

  • Hi Trent!!

    I really appreciate your podcasts and this website – it speaks directly to me.

    I am wondering if you have a strategy/tips for selling technology+marketing services on a base retainer plus commission basis? So we work with retail clients (they have a bricks and mortar store along with a catalog/mail-order unit) to build them an online ecommerce business and develop marketing automation workflows for them. As they see success we would like to get compensated – so a sort of pay-for-performance. Selling this compensation model seems to make folks uneasy (they see it as a never ending syphoning of their income) – so wondering if you have come across other technology marketing agencies successfully working with clients on a base + % of revenue payment model! thanks so much!

    Merci (from a fellow Canuck), Nyssa

    • Trent Dyrsmid

      Hi Nyssa,

      This is a very good idea because it allows you to lower the up front cost to your client. If you were to use affiliate software you could track the sales and then be paid a share of it. There are details to this, of course, so you’d need to work all that out with your client.

      The only downside that I can see if that, over time, they may see that they are actually paying you more than if they had paid you a fixed fee up front.

      Best of luck,
      Trent

  • Trent Dyrsmid

    I have no experience with it and cannot comment.

  • Jim D

    Hi Trent,

    Thanks for all your help! You mentioned when preparing for your list to:

    1) create surveys – got it
    2) map out and write 1st 4 weeks tbs (what is “TBS”?)
    3) create 3 PLS sequences (what is “PLS”?)
    4) create 5 epic posts – got it

    Thanks Again Trent

    • Trent Dyrsmid

      Hey Jim,

      TBS = Trust Building Sequence
      PLS = Product Launch Sequence

      Cheers,
      Trent

  • hi trent , i have a site for selling irish country music cds , i generally add about 3-4 new products to the site each day and then update the sitemap. my site is established 2 years now and generally my backling for each new product will be a facebook post and a link in a youtube video, do you think a youtube back link is worth while or will google turn a blind eye to them due to the sheer number?

    thanks
    john

    • Trent Dyrsmid

      John,

      I don’t profess to be an SEO expert, so I really don’t have enough expertise to give you a meaningful answer to that question. My “guess” is that more links from Youtube is a good thing.

      Trent

  • Bobby Shiffler

    Trent,

    Could you please make your podcast available on the Downcast app? It doesn’t show up on search, and I can’t find your podcast’s OPML address.

    • Trent Dyrsmid

      I’ll ask my team to look into that. Did you know that the iPhone already has a podcast app built in?

  • Osman @ HelloPosts

    I’m building an SaaS editorial calendar tool, do you think I should create an agency plan and go after agencies or just focus on individual content marketers and the companies they work for?

    • Without knowing more about your product, I really can’t say. Why not go after both though?

  • waynemilton

    I work for a staffing firm in the UK as a recruitment consultant we supply Interim and Temporary Accountants. We have the candidates but need more clients and more leads. I am planning to start a blog around my key words of Interim accountant and try to beef up my LinkedIn profile. I want to use white papers also that appeal to my target audience who are usually CFO or Director of Finance ,CEOs and HR directors. The most important audience being CFO/FD. My question is where do I get the white paper content and blogging content to appeal to CFOs?