Tag Archive for: Marketing Funnel
How to Use the Phone to Dramatically Boost Your Marketing Campaign ROI with Graig Presti
Graig Presti is founder and CEO of the agency, LocalSearchForDentists.com. This is Graig and I’s third interview and this time we are talking about something that nobody in the marketing world is talking about … leaving a bunch of money on the table.
What is this missing element? How and when to inject use of the telephone into your marketing and sales sequence. We will talk in detail:
- When should you call
- Who should you call
- Why should you call them
- What should you say in the first 10 seconds of the call.
We are NOT talking about cold calls.
For higher price point items, there comes a point in life-cycle of a lead when they need to talk to you. When you call your warm leads, there is a very specific way to handle the conversation. If you don’t have a process you will probably have a high failure rate and kill many great leads.
Looking for warm calling tips, including exactly what to say? This is the episode for you.
Listen now and you’ll hear Graig and I talk about:
(01:00) Introduction
(09:00) How does the phone play a role in marketing?
(17:00) How should your structure a call with a prospect you’ve not talked to before?
(21:00) How do you ask “trick questions” that make you look like an expert?
(25:00) Overview of Trent’s first call with a prospect
(32:00) How do you pre-qualify a prospect prior to making a call?
(34:00) How can a survey play a role.?
(42:00) How does silence play a role in closing?
(44:00) How do you recruit salespeople?
Resources Mentioned
GrabTrentsBonus.com
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
About Graig Presti
Graig Presti, founder and CEO of LocalSearchForDentists.com, is a foremost advertising authority who operates with dental practices all around the planet, assisting them to leverage the internet so they can generate more telephone calls, reach more new patients, and bring in more revenue. His strategies begin to work immediately and continue to work month after month.
Presti specializes in helping dental practices dominate their nearby location by using confirmed regional Internet dental advertising strategies to help them dominate the top rated regional research engines like Google, Yahoo and Bing.
Presti uses easy to understand stories to help his clients comprehend how they can improve their internet presence. He is a repeated featured speaker at dental conferences and other venues.
Presti has mastered the art of bringing a flood of new patients into dental offices, and has undoubtedly established himself as a top specialist in his field. His considerable accomplishments, and his industry contributions, led him to be showcased as a Newsweek Magazine Champion of Health, Wealth and Success.
Content Marketing Strategies That Work with Andrew Gaffney
Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year.
Andrew is a walking, talking example of developing content marketing strategies that work. Content marketing has played a pivotal role in his organizational growth. He shares how to figure out your buyer persona and how it affects content marketing strategy, what your marketing funnel should look like, and how to combine traditional outbound with content marketing to get much better results.
Listen to the end, and I share how to get a list of all the tools we use to run BrightIdeas. If you choose to purchase using our affiliate links, you will get a bonus!
Listen now and you’ll hear Andrew and I talk about:
- (02:30) Introduction
- (05:16) Please tell me about your company
- (10:30) How do you help clients understand their buyer persona?
- (12:50) What advice do you give clients on how to really understand their buyer persona?
- (15:55) Please tell me about the specific process you use to help clients understand their buyers
- (18:30) How to better look at marketing opportunities to align with your business goals?
- (19:50) How does a big piece of content fit in with the content strategy?
- (22:15) How does the length of the sales cycle affect the value of content marketing?
- (23:30) Please describe the various stages in a marketing funnel
- (25:30) How have you combined traditional outbound with inbound?
- (29:30) How has Linkedin played a part of your outbound?
- (31:30) How are you helping clients use data to validate their assumptions?
- (32:30) What is sales enablement?
Resources Mentioned
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
Listen Now
About Andrew Gaffney
Andrew wears many hats at his growing company, Demand Gen Reports, and its many divisions. He works with many leading solution providers to develop programs that position their company as a thought leader in their respective industry.
Andrew’s company specializes in custom content creation such as white papers, E-books, infographics, webinars, videos & social media that positions their clients as a thought leader and generates leads and sales opportunities. They have several online publications with more than 60,000 loyal subscribers providing their clients with a platform to distribute their message and guaranteeing they get to the people they are trying to reach.
Their divisions include:
- Retail TouchPoints targeted to decision makers in the retail industry.
- Demand Gen Report targeted to B2B sales and marketing executives with over 28,000 readers. Get your complimentary subscription!
- Channel Marketer Report targeted to OEMs / manufactures their partner networks.
- Content4Demand for healthcare, pharmaceutical, manufacturing, industrial, IT/Telecom and consumer packaged goods companies.