Having a website that consistently generate leads for you is critical. So is having a deliberate sales process that ensures you don’t blow it with any of the qualified leads your inbound marketing campaign has generated for you. As the host of a popular podcast, I have had the opportunity to interview hundreds of other […]
David Dwek is the Chief Marketing Officer for Metaverse, which is the owner of quite a number of ecommerce brands including FulcrumGallery.com. If you’ve ever heard of Google’s new product listing ads, this episode is all about PLA’s. Best practices, what they are, why they are important, how to use them, what to watch out for, common […]
When you hit your stride with inbound marketing, you are going to start to receive a steady stream of new leads, and, as we discussed in our last post on qualifying questions, not all of them are going to be worth your time.
Are you trying to decide if you should focus on a niche market? Are you considering starting a virtual agency? Today we interview Rebecca Geier, the CEO and co-founder of Trew Marketing headquartered in Austin, TX. Trew Marketing is a full-service marketing agency serving engineering, science, and technology companies. Learn why they selected this niche […]
Thanks to our consistent blogging and optimized calls to action, we get a LOT of leads from our blog. Sadly, not all of them are a good fit for our services, so ensuring that we focus our attention on the right leads is absolutely critical to our success.
When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars? If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI […]
Are you looking for inspiration and specific tactics and strategies to grow your business? Want to know how to raise money for your business? Trent interviews Wade Foster, the CEO and one of the co-founders of a rapidly growing company called Zapier. Zapier integrates SaaS tools from different vendors using triggers and actions. It currently […]
Asley Jacobs works for Wisebread.com, a very popular finance blog that covers frugal living, investing, retirement and insurance. For the last 3 yrs she has been in charge of the tweet chats. Twitter is our #1 social network for promoting content and attracting new leads to our site. If you aren’t yet familiar with Twitter, […]
Last November I had the honor of being interviewed by Wes Schaeffer, President and CEO of The Sales Whisperer, on the Sales Whisperer Podcast. If you are looking to start a new business, or accelerate the growth of your current business, you will want to tune in! Listen now and hear us discuss: Our sales backgrounds […]
We’ve all heard the phrase, “Numbers don’t lie.” You could have great engagement with your social networks’ followers, but at the end of the day, small talk doesn’t usually do too much for your ROI. In order to improve brand awareness, drive clicks, and increase conversions, businesses need to implement several steps into their data-driven […]