Are you trying to decide if you should focus on a niche market? Are you considering starting a virtual agency?
Today we interview Rebecca Geier, the CEO and co-founder of Trew Marketing headquartered in Austin, TX. Trew Marketing is a full-service marketing agency serving engineering, science, and technology companies. Learn why they selected this niche and how it has helped their company grow.
Listen now and you’ll hear Rebecca and I talk about:
- (01:00) Introductions
- (04:10) Why is your agency virtual?
- (09:00) What is your background?
- (10:20) How did you get your agency started?
- (18:20) What happened when your sales pipeline went dry?
- (26:40) What were some of the prospecting tactics that you used back then?
- (32:30) Why did you say ” No to grow “?
- (37:20) Why is niche focus so important? How should you pick one?
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Rebecca Geier
With 20 years of global marketing experience, Rebecca leads the TREW team in building strategic, thoughtful, and sustainable plans for a wide variety of projects, from redesigning an organization’s website and leading in-depth research to defining the positioning and messaging for companies, products and campaigns.
Rebecca and TREW co-founder Wendy Covey were named by the Wall Street Journal as one of the Ten Most Innovative Entrepreneurs in America, and TREW Marketing has been named as a Top B2B Agency multiple years.