Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency

Julian Stubbs is a brand strategist, writer, and presenter who has developed brand strategies and identities for a wide range of organisations and places – from Hollywood movie company Technicolor, to the Nobel Peace Prize Concert, to the Swedish city of Stockholm.

Julian was formerly owner and CEO of Dowell//Stubbs Brand Communications, but sold the company to GyroHSR Group in June 2007, where he took on the role of Global Head of Branding. He resigned from GyroHSR in June 2010 to found UP THERE, EVERYWHERE with his long time business partner, American Eric Dowell. As Julian’s wife is also American, he thinks God, if he is UP there somewhere, is possibly trying to tell him something, and one day he will possibly have to move stateside to live and see what all the fuss is about.

Listen to the Audio

Our Chat Today

  • How did you come up with the name?
  • How much revenue are you doing?
  • How did you start your company?
  • How did you get your first few clients?
  • What types of leads are you getting?
  • What types of lead magnets are you using?
  • What types of customers do you work with?
  • Do your referrals play a role?
  • What do you mean by “you don’t pitch”?
  • How are you attracting your team members?
  • Why do your clients care about your global model?
  • Do you use offers of any kind?
  • What types of tools are you using for communication?
  • How do you manage finance and admin?

How Chris Heiler is Growing Landscape Leadership into a Successful Inbound Marketing Agency

Chris-Heiler-Interview_0I’ve talked about the benefits of focusing on a niche, and this podcast really hits home just how important that is.

Chris started Landscape Leadership, a marketing agency specifically for clients that work in “green” industries. This is a prime example of someone who looked for a need in the market and designed his company around it. If you are considering starting a business and haven’t chosen your niche yet, or you’re in business and aren’t focused on a specific niche, I highly recommend listening in on this episode.

In addition to his niche, Chris and I cover how he got started, how he’s blogging, and what he sells first so that his clients keep working with him.

Listen now and you’ll hear Chris and I talk about:

  • (02:45) Introductions
  • (04:45) How did you start your marketing agency?
  • (07:45) How did working with your first client position you to get more?
  • (09:30) What do you think focusing on just one niche is so important?
  • (12:30) What are some of the benefits of focusing on a single niche?
  • (14:30) What does your blogging routine look like?
  • (18:25) What do you see as the biggest opportunity for your agency?
  • (19:30) What does your initial sales conversation look like?
  • (24:15) What service(s) do you try to sell first?
  • (25:30) How do you on-board a new client?
  • (28:25) What advice would you give to people just getting started?

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:


About Chris Heiler

Chris Heiler GreenChris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines website design/development, social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape construction and maintenance companies to lawn care operators and garden centers. 

Landscape Leadership has clients across the country with all team members working remotely. Heiler lives in Austin, TX.

Additional Resources