BI 027: How to Turn Your Blog into a $250,000 Business with Marcus Sheridan

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Originally, the ‘pool guy’ behind River Pools and Spas, Marcus has become well known for both his success as a inbound marketer (his pool company is a lead generation machine) as well as the guy behind the popular blog, The Sales Lion. Here’s a short summary of his achievements:

  • Published 3 self-help books in 2001, 2003, and 2006
  • Started my swimming pool company, River Pools and Spas in 2001
  • Pool company grew to be one of the largest of its kind in the world (due to inbound marketing efforts and our incredibly popular swimming pool blog)
  • Because of huge success teaching other pool professionals how to embrace inbound marketing, has become a very successful HubSpot Partner, training inbound marketers  and companies everywhere how to find success.
  • With an incredibly entertaining and educational style, Sheridan has become a highly sought after speaker for many marketing and business conferences globally.

Listen to the Audio

Our Chat Today

  • why content marketing is such a big deal and how you are nuts if you don’t have a strategy in place
  • how to turn your blog into the wikiepedia of your niche
  • why understanding the content saturation index for your niche is so important
  • how he built relationships with the key players in his niche
  • how he transformed his blog into a money making machine that now earns over $250K a year
  • how a 20 minute speech changed everything (and how he got the opportunity to speak at this event)
  • what he did in his speech to blow the roof off
  • what kind of clients he’s attracting
  • what his sales cycle looks like
  • how much they pay him
  • how to build the speaking business into your business and the 3 different ways you can do it
  • and so much more….

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  • Sheyi |

    Marcus is the man mehn. I so much like the guy. He’s a direct white-hat guy when it comes to selling. He let’s you know he got something to sell from his blog name….

  • Hi Trent
    As soon as I saw you were interviewing Marcus Sheridan, I had to listen as I have been following Marcus for the last 6 months or so, and I’d heard his story about the swimming pool business and how he’d turned it around using content marketing.

    This interview was brilliant – it was great to see Marcus open up about how he was monetising the sales lion. I was particularly interested in that fact that he was giving away knowledge via blogs and an ebook to his followers, and yet the million pound businesses would still pay his 11k fee for a days workshop, despite that they could get it for free! That, to me, was a lightbulb moment! Oh my goodness – you can tell the small businesses till they’re blue in the face, but they don’t have the budget or resource – so head for the big guys by making yourself an authority and a leader – love, love it. Hats off to Marcus, perseverance has paid off and he deserves it!

    Thank you Trent, for lining up Marcus for an interview – great, great stuff.

    • Trent Dyrsmid

      Hey Alison,

      Glad you enjoyed it so much. Plenty more coming 🙂

  • This was great! I shared the article with a client that owns a roofing company.

  • Loved the interview Trent, you know it’s good when i didn’t care at all about the sound quality

    Marcus has a ton of energy! I loved his take on not writing to please everyone as well as starting out just building value…hes proof of not getting overnight success..just working his tale off to get tothe top.

    • Trent Dyrsmid

      Hey Joe,

      Glad you enjoyed the interview so much. Did you tweet it?

  • Maurisa

    This my FAVORITE interview from you Trent. The flaws on Marcus sound makes me listen in MORE.