In today’s episode, you are in for a real treat! My guest on the show is an eCommerce entrepreneur by the name of Travis Marziani, founder of Performance Nut Butter.

When I heard what Travis had accomplished with his company, I knew what I had to get him to come onto the show so I could grill him with questions and uncover all the clever tactics that he used to achieve the results that he has – and let me assure you, Travis did not disappoint!

Questions Asked During the Interview

  • Who are you and what do you do?
  • How did you come up with the idea?
  • How did you formulate the product?
  • How did you get it made?
  • How much did you spend on your first production run?
  • How did you launch the company?
  • How did your Facebook group play a role in the Kickstarter launch?
  • How did Instagram play a role?
  • How did you build your email list?
  • How did Zapier fit into this?
  • What did you write into the first email?
  • How did you get people to join your Facebook group?
  • How many people did you get into the FB group?
  • How did you create engagement in the group?
  • When did you know it was time to launch the kickstarter?
  • How much did you raise from the kickstarter campaign?
  • What did you do after kickstarter?
  • How did you launch on Amazon?
  • How did you generate your first few reviews?
  • Did you leverage your FB group and email list?
  • What is the downside of you being on Amazon?
  • How did you get the design made?
  • How did you come up with your packaging?
  • Are you now spending on Amazon PPC?
  • Are you selling from your own site?
  • What are you planning to focus on the grow the business in the next 90 days?

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Today’s Guest

After working in the corporate world for two years Travis quickly realized that working a 9 to 5 was sucking the life out of him. He quit his job to start his first e-commerce company bdancewear, which paid the bills but didn’t give him the finical freedom he was craving. It took 5 years of working in e-commerce before he realized that the formula for creating a successful e-commerce business is to harness your passions and create something unique that you actually want – thus Performance Nut Butter was born. Travis now spends his time sharing everything he does to grow his company and teaching people how they can create and sell their own passion products via his YouTube channel and podcast.

Links Mentioned

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