In today’s episode, you are in for a real treat! My guest on the show is an eCommerce entrepreneur by the name of Steve Chou, founder of bumblebeelinens.com and mywifequitherjob.com. During our discussion, Steve and I talked at length about how we are each using sweepstakes to rapidly build email lists for our various online businesses.
Listen Now and You’ll Discover
- Why he likes giveaways so much and how he uses them for list building
- How often he does them
- How he drives traffic to his sweepstakes
- How he uses a tool called viral sweep to increase virality
- How he uses Facebook to drive the traffic
- How he handles targeting on Facebook
- How he determines prize value
- His best practices for the email follow up sequences
- How long he runs his contests for
- What he does at the end of the contest
- Why he prefers giveaways to other more traditional offers
- How & why Steve cleans his list
Today’s Guest
Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses. He currently works for a startup company in the Silicon Valley.