Tag Archive for: start up

How Bernard Yoo Turned a Failed Startup Into a 7 Figure Success

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For some, the idea of a personal stylist may seem like a whimsical dream for movie stars or millionaires. Still, it was something they would like to have, if only it weren’t so expensive.

Bernard Yoo saw an opportunity to cater to this market and launched his company with just a small amount of capital and a great idea. Learn how he made headway in the start-up phase and got accepted into the elite 500 start-ups. From identifying his clientele to learning from failure, Bernard shares how he grew his company and the successes he expects in the future.

Listen now and you’ll hear Bernard and I talk about:

  • (02:20) Introductions
  • (04:20) How they launched with just 15k
  • (05:40) An overview of his background
  • (09:45) How they learned about their customer
  • (11:40) How their first failure led to the Bombfell idea
  • (16:20) What they did after proof of concept was complete
  • (19:00) What happened between public beta and getting accepted in 500 Startups
  • (21:00) How they calculated lifetime customer value early on
  • (25:00) How they got into 500 Startups
  • (28:00) How life changed once the investor money started to come in
  • (30.11) The activities that caused the most growth
  • (31:40) How they were able to get free press
  • (35:40) How they employed discount programs with other tech companies
  • (39:00) An overview of how they are using paid traffic to drive customer acquisition
  • (40:30) What his life is like 2 years into a successful startup
  • (44:00) What are the downside(s) of raising investor money

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: How Bernard Yoo Turned a Failed Startup Into a 7 Figure Success

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About Bernard Yoo

Bernard Yoo Bernie Yoo is co-founder of the personalized men’s clothing retailer Bombfell. Bombfell sends men regular shipments of clothes picked just for their size and style by a personal stylist, and has been featured in TIME Magazine, The Wall Street Journal, ABC News, Life & Style Magazine, Forbes, WWD, AskMen and TechCrunch.

Prior to Bombfell, Bernie headed business development for AddictingGames.com and Shockwave.com, worked on the strategy team at MTV Networks / Nickelodeon and mined the investment banking coal mines at Morgan Stanley.

Digital Marketing Strategy: Yanik Silver on How to Build a Successful Online Business

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Yanik Silver

It’s such a pleasure to me to have a chance to talk with a well-known entrepreneur like Yanik Silver.

Yanik has been selling since he was a teenager – his father enlisted him early on to help sell medical devices. That was some time ago, and since then Yanik has taken eight different products to the million dollar sales mark. And he’s not stopping any time soon. These days, in addition to running his business, he hosts a popular annual conference, runs an exclusive business mastermind group, and pals around with Richard Branson.

Listen now and you’ll hear Yanik and I talk about:

  • (01:45) Introductions
  • (03:25) How the Maverick organization started
  • (07:40) Long form sales letters and long form copy
  • (10:50) How Yanik sold his first information products
  • (12:00) How Yanik would recommend selling information products today
  • (16:00) Why Yanik’s life is better at 40
  • (20:00) Things Yanik learned from Sir Richard Branson
  • (23:00) Yanik’s advice for people who haven’t yet started a business
  • (29:00) The 10th Annual Underground Event
  • (35:30) Yanik turns the tables and interviews me
  • (36:50) How Yanik got his first bit of revenue

(Yanik is just one of the many thought leaders we’ve had on the Bright Ideas podcast. Check out some others here.)

Resources Mentioned

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Click to Tweet: Yanik Silver on How to Build a Successful Online Business

Listen Now

Leave some feedback:

Connect with Trent Dyrsmid:

About Yanik Silver

YanikSilverYanik Silver has successfully bootstrapped 8 different product and service ideas hitting the million-dollar sales mark from scratch without funding, taking on debt or even having a real business plan.

His story and businesses have been featured in Fox Business News, TIME.com, USA Today, SmartMoney.com, MSN Money, Conde Naste’s Portfolio.com, Entrepreneur.com, WIRED magazine, WORTH.com, The Boston Globe, The Wall Street Journal, and many others.

Yanik is the author of several best-selling entrepreneurial books and tools including Instant Sales Letters®, “34 Rules for Maverick Entrepreneurs” and “Maverick Startup”. He is the founder of the Underground Online Seminar®, 3% Forward and Maverick1000, a private group of game-changing entrepreneurs, out to change the way business is played.

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