Today, after a short Daily Nugget hiatus, we pick up where we left off with Facebook Ads. In recent Bright Ideas Videos, you may have heard me mention my newest ventures in diversifying my company’s business. I’m using Facebook Ads to connect with this new audience. Daily Nugget #77 answers the question: How long should you run your first Facebook Campaign?

To answer this question you need to ask another:

How much is your data worth to you? In your first Facebook campaign, you’re essentially paying for data. You, of course, want to keep in mind your ideal cost per customer–but you also want to consider that you are very unlikely to be profitable with your first campaign. Take a listen to today’s Daily Nugget to find out more!