Posts

BI 309: How One SaaS Startup is Leveraging Outbound to Steadily Attract Enterprise Clients

BI 298: Proven Online Advertising Strategies with Erin Corn (Ex Facebook and Instagram Employee)

BI 276: How to Implement Advanced SEO Tactics to Influence Amazon Rankings

How HCSS Software Used Inbound Marketing to Increase Lead Generation by 400%

lead generation ideas from Dan Briscoe

Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results.

In the interview, we unpack the tactics that went into Dan’s results.

How did they get started? How did they get buy-in from the executive team? What did he do to experiment and deliver concrete results to sway the naysayers? How is SEO and video playing a role in their strategy? What lead generating ideas did he bring to HCSS?

We finish the conversation on how he provides concrete ROI data with analytics.

Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors

ecommerce content marketing with Tom Schwab

Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound marketing and the HubSpot tool.

In this interview, Tom shares at length what they did to grow their blog from 3,000 visitors per month – 2000 of which was from paid traffic – to over 70,000 visitors per month, with almost no paid traffic.

There are two key points in this interview:

  • How to get your buyer personas correct.
  • How to map out a content strategy that pays very close attention to the needs, wants, and fears of your buyer personas.

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