“When you really understand SEO, what you realize is SEO isn’t just about getting to the top of Google. It’s actually an amazing compass to building a brand organically online.” ~Neil Sheth
Today there are more ways than ever to reach an audience. Because of this, the way people consume content has changed. For SEO it’s no longer enough to just rank in Google… content is king, brand is key & getting in front of your audience takes effort. If you are starting a new business or trying to rank your business online, what are the dos and don’ts in order to build your brand? That is what today’s newsletter is all about, I hope you enjoy it!
To bring you up to speed, I thought it would be great to talk to some folks who’ve truly mastered SEO and the organic landscape.
In episode 370, I got the chance to talk to Neil Sheth. He’s the founder of Writefully and Bubbli Digital. He helps businesses build their brands online utilizing SEO. One of his clients increased their revenue five-fold by six months after a well-thought SEO strategy!
Tune in to the full episode to learn about the basics of SEO and Neil’s tactics for building a solid brand presence online.
Neil Sheth’s Bright Ideas
- Don’t Rely on Paid Advertising
- Clean Your Website and Optimize Your Content For SEO
- Categorize Your Content
- Make Use of Socials, Blogs, and Newsletters
- Value Quality over Quantity in Link Building
In episode 371, I talked to a pretty cool guy who started a digital agency as a side hustle and has been able to organically grow it to a $500k business! Justin Kelsey developed VAXA Digital completely from scratch, and now it’s a thriving venture.
Tune in to this episode to learn more about maximizing your opportunities and organically growing your customer base.
Justin Kelsey’s Bright Ideas
- Finding The Right Time
- Knowing Your Capacity
- Creating Efficient Systems
- Valuing Time
- Obtaining Customers By Building Relationships
Generating Leads on LinkedIn
LinkedIn is becoming an important tool for prospecting and networking with new people. In this video, I share my top tips for getting more leads, scraping the network, and automating everything to help you become even more effective.
If you are more of a reader, not to worry! You can check this out in this blog post.
THIS WEEK’S COVERAGE
Advertising Made Simple
This is not ideal??, considering that you can easily blow through hundreds or thousands of dollars with little to show for it.
This is why the approach used by ??Mint CRO has been absolutely revolutionary for me.
To separate out the many variables in advertising, they use Color-Block ads to rapidly dial in messaging, drop ad prices, and save $1000s over traditional ad testing. Learn more here.
Check out this lightweight LinkedIn prospecting strategy.
Poll: How Much Are You Expecting to invest in your business in the next 6 months?
Since my last newsletter, I’ve ran 30+ different ads to test messaging that resonates with my target audience. I’m looking for specific clicks, impressions, and CPC. Check out my results so far (and stay tuned for more results).
Over the last 3 days, I've ran 30+ different ads to test messaging that resonates with my target audience. What I'm looking for are messages that can get >5 clicks with <400 impressions and <$.50 CPC. Found a few so far, and my testing continues.— Trent Dyrsmid ? SaaS Founder ? Podcast Host ? (@TrentDyrsmid) July 22, 2021
Under the Hood
We’ve been hard at work sharing our best playbooks for free in the Flowster marketplace. Our most recent one is our Virtual Assistant Hiring Process. It’s chock full not just of our process, but also a few tricks to ensure we only work with people with attention to detail, and that we fairly pay, but don’t over pay our overseas team members.