Are you looking for a systematic way for your sales team to generate qualified leads using social media? If so, you are not alone.

Earlier today, I had the pleasure of receiving an email from a guy named Doug, who’d read one of the most popular articles I’ve ever written.

Here’s what Doug wrote to me:

Hi Trent, and thank you for accepting my invitation.

How can you help? OMG, do you have a comfortable chair?

It may be best in a phone call. In brief, we are not on the same page (people at my own company) when it comes to social media.

When we push too many emails to the sales force and determine few even open the information, our solution is to send the information next day air because the emails are not being read. My bet is soon they will not open the next day air letters so we will change to carrier pigeons. Um, what about sending more valuable content? Nah, that can’t be it.

Our social media content does not get enough views so now they want to change the time of day to a optimal time. Argh! How about we send valuable content?

Your article was like a breath of fresh air, validation for what I have been saying.

I need to see how I can incorporate you, or your company, into a presentation.

I need to be upfront. At this time, the company is committed to another, outsourced social media company. In my opinion, our efforts have not been very social.

Call me when it works for you Trent.

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