If you are looking for a way to laser target your absolute best prospective customers, listen to this interview to learn about programmatic advertising. Programmatic advertising is impressive stuff! It is a fairly new vehicle that will allow you to target your customers more cost effectively than ever before.
In this interview Trent interviews Trip Foster, CMO for Brandscreen and Zenovia Exchange. These companies are really focused on programmatic digital media. They offer a demand side platform and exchange for buying and selling of digital display ads.
Are you ready to dive into the details of what programmatic advertising is, why it is important, how you can get started, what it costs, and how your company can benefit?