Would you like to learn time-tested marketing strategies you can use to market your business and brand to your customer?
Do you even know who your customers are and how to keep them interested in your business?
To discover how to create and grow successful businesses with the use of updated old school marketing methods in a high-tech business world, I interview Bob Britton in this episode of the Bright Ideas Podcast.
More About This Episode
The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to grow their business.
It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
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Here are some of the things you’ll discover in this episode:
How to Increase Web Traffic and Stay Well Ahead of the Competition by Marketing to a Huge Volume of Customers
Bob talks about his success building and running a brick and mortar business with the help of marketing strategies that are also applicable to small and medium online enterprises.
You’ll hear him discuss these marketing strategies that can be applied universally to all forms of business.
Marketing plays a big part in the overall success of a business or brand. With well implemented and well planned marketing strategies, entrepreneurs can expect severalfold growth in profit.
Listen to the show to discover how Bob managed to create and implement efficient plans that helped him grow his profits both online and offline.
Automation is an important key step in maximizing the returns of any investment. Bob paints a realistic picture that shows just how essential automation in marketing really is for the overall financial success of a business.
A business that wants to dominate in a field or niche will ultimately have to deal with competition. If you want to stay ahead of the competition, you should be able to make full use of all available technologies to market your business efficiently to your potential clients. To do this, you should reach huge volumes of your target clients. Bob makes this clear as he explains the best strategies that entrepreneurs need to utilize to market to their customers.
Listen as Bob shares his extraordinary tale of triumph as he reveals his beginnings as a young man in need of a job to a mature and successful entrepreneur earning $1,100,000 a year in his auto repair business.
Many modern day online methods of marketing evolved from old school strategies. Learn the connection between the old school and the modern-day marketing strategies by listening to the show.
If you wish to build and manage a successful business, whether online or brick-and-mortar, you first need to hire and manage the right people. Learn from Bob’s experience by listening to him recount his beginner’s mistakes in hiring the wrong people.
If you wish to go far with your business, you need to take good care of your clients or customers. Before you do however, you must first know just who your client or customer really is. Bob discusses just how important customer profiling is and relates the techniques he has used to bring him his present day success. He first starts by describing what he calls his “advocates” and later on proceeds to outline his method of creating an ideal customer profile.
Listen to the show to discover just how you can use your creative mind to gather and analyze information required to help you create a clear picture of your customer.
The Mastermind Principle helps individuals achieve their goals with the help of others. Bob describes the importance of a Mastermind concisely by relating it to the single piece of information that changed his entire life.
Listen to the show to learn just how being in a Mastermind has allowed Bob to achieve the successes that he has now experienced.
The internet is an extremely powerful tool for business. It allows entrepreneurs to run their operations faster, more accurately and infinitely more fun. Bob explains the great potential for success that current entrepreneurs have with the available software and technology by comparing the next successful small or medium sized enterprise to Bill Gates- type success.
Bob explains just how to boost your sales with direct marketing and automated marketing campaigns. He shares many proven strategies that defeat the law of diminishing returns that are so inherent with today’s websites and business models.
Listen to the show to learn why it is important to have an Opt-in Form and just where to place these forms on your site.
Bob boldly states that 99% of web designers and web masters DON’T know how to create websites. He then proceeds to state the common mistakes of average or ordinary websites and web designers that don’t generate and convert leads into profit.
A business always aims to bring in new customers and keep old ones to remain successful in their specific field. Listen as Bob enumerates wise business facts that allow you to do just that.
Listen to the show to learn Bob’s best ideas for creating and keeping leads.
About Bob Britton
Bob Britton is a business owner, direct response specialist, author and speaker who has 19 years experience building and growing brick-and-mortar companies as well as online businesses.
He started his career as an auto repair mechanic but his ambition brought him to new heights. He soon built and managed his very own successful auto repair business at pro-autocare.com. His business genius has allowed him to win the Infusionsoft Ultimate Marketer Award for 2010.
Aside from running three successful companies he is also actively involved in his Infusion Coaching Group and Marketing Automation Group that allow him to coach and influence other hardcore entrepreneurs.