In today’s episode, I interview Steve Simonson, an extremely accomplished entrepreneur I met while attending Capcon in Austin in late 2017.

In our conversation, Steve and I talked at length about how his first company nearly imploded on its way to $75M, how they recovered, and why he’d never dream of building a company without proper systems in place.

One of the things that surprised me most in this interview was just how much having systems in place affected the valuation of Steve’s company.

If you are running your own business now and you feel like you’re drowning, you are going to find Steve’s story extremely helpful.

Today’s Guest

Steve Simonson is an lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.

Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business, as well as a number of other company accolades.

Steve was also a finalist for the Ernst and Young Entrepreneur of the Year Award.

Steve brings his deep expertise as a leader and operator at the many companies he has taken to from startup to exit.

His company operations today are managed through his holding company: and his FREE entrepreneurial support site: and the exclusive mastermind group:

In 2018 Steve’s focus will be on two new entrepreneurial focused startups. is a complete ERP system for ecommerce entrepreneurs.

The new Empowery eCommerce Cooperative is a member owed COOP designed to help members gain access to products, services, and a community they need while banding together to save money:

Steve is especially passionate about entrepreneurship and is inspired by the great Zig Ziglar quote: “You can have everything in life you want, if you will just help other people get what they want.”

Listen Now and You’ll Discover

  1. What can happen to your company when you haven’t put adequate systems in place
  2. How Steve’s company nearly died and what they did to recover
  3. The two most effective ways to develop systems and why one is better than the other
  4. The impact having systems in place had on Steve’s company’s valuation
  5. Why raising money was easier once they had systems in place


Apply to become a beta tester for Trent’s upcoming business process software application
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Steve’s Holding Company –
Steve’s Mastermind Group –
Steve’s Entrepreneur Support Group –

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