In today’s episode, my guest is Sophie Howard. She is a 7-figure Amazon seller and online business coach who helps entrepreneurs source profitable products, build premium brands, and sell their online businesses.

So far in her career, Sophie has sold two Amazon businesses – one of which was sold for 7 figures – and she is currently building her third global brand.

What I found particularly interesting about Sophie’s approach to the private label is how she selects and sources her products. If you are a private label seller, or want to be, then I highly recommend you listen to what Sophie explains and take good notes because it is quite a bit different than anything I have ever heard before.

Sophie lives her own financially free lifestyle, residing in Wanaka, New Zealand as a single mom with her two young children.

Questions Asked During the Interview

  • Who are you and what do you do?
  • Tell us about your business model
  • With private label being so incredibly competitive, how do you find products to source?
  • Where do you like to source from?
  • How did you come up with the idea for your tea business?
  • How much did you have to spend on inventory to launch the product?
  • How do you get your suppliers to grant you exclusivity for this product?
  • What kinds of things do you negotiate on with your suppliers? (terms)
  • Do you have a scoring system for product selection?
  • How do you select the categories you are going to participate in?
  • How to you avoid getting your products hi-jacked?
  • Do you prefer products that you are knowledgeable about?
  • What is the average selling price you prefer?
  • Which categories do you like most?
  • What are some of your favorite research tools?
  • Are you concerned about the number of reviews that the products on page one have?
  • How does your competitor’s listing quality factor into your decision?
  • How does the competitor’s packaging play a role in your product selection?
  • What is your expectations for the minimum daily sales volume?
  • How do you use Amazon PPC?
  • How do you use social media?

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Today’s Guest

Sophie Howard is a 7-figure Amazon seller and online business coach. Sophie helps entrepreneurs source profitable products, build premium brands and sell their online businesses. She has sold two Amazon businesses, one for 7 figures (USD) and is currently building her third global brand.

Sophie created Product University and the Amazon Navigator as online training to help online sellers source profitable products, follow a step-by-step process, and get up and selling fast on Amazon. Coaching offers more personal feedback from Sophie and her team, with “done for you” services to help you get results faster.

Sophie also invites her students to join her on Trade Show trips around the world sourcing unique products to sell online. Sophie teaches a very different approach to product selection, sourcing, and making sure your Amazon business is resilient, profitable, and saleable.

Sophie lives her own financially free lifestyle, residing in Wanaka, New Zealand as a single mom with her two young children.

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