My guest on the show today is Jon Macdonald, CEO of The Good, a Conversion Rate Optimization (CRO) Agency.
Did you know that 98% of your website visitors won’t buy from you today? If you are frustrated with abandoned carts, paying for traffic that isn’t converting, and overall poor eCommerce performance, then you are going to love today’s episode. In it, Jon and I talk our way through a case study that resulted from the work that his firm did with Bell Helmets.
After a complete site redesign, Bell quickly realized they had a big problem because conversions on the new design were worse then before, so they brought in Jon’s firm to help them diagnose – and then ultimately solve – the problem, which at the end of the day resulted in a 143% increase in eCommerce revenue.