Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management & innovation.

In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing processes. If you are not yet familiar with agile marketing, grab some paper and a pen so you can take notes as you learn how to avoid wasting money by evolving away from the legacy mindset of marketing.

We discuss specific tools and tactics and additional resources you can use to increase your education on this topic.

Listen now and you’ll hear Jascha  and I talk about:

• (01:00)  Introductions
• (05:50)  What is agile marketing?
• (09:50)  Why is change management so difficult?
• (12:50)  What are some of the key distinctions executives need to master in order to succeed?
• (14:20)  How can agile marketing processes help to align sales and marketing?
• (18:10)  What are some of your recommended tools?
• (21:50)  What are the 3 key ideas for giving great feedback?

Resources Mentioned

• Book: Switch by the Heath Brothers
• Chief Marketing Technologist Blog (chiefmartec.com)
• AgileDevelopment.org
• AgileMarketingManifesto.org
• @kaykas

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/23

About Jascha Kaykas-Wolff

Jascha Kaykas-Wolff believes in two key principles: Find opportunities where no one else is looking, and never fail the same way twice. It’s a methodology centered around Agile marketing practices. Coupled with a B.A. in Psychology from Whittier College, his methodology is one that’s served him well professionally and personally.

As a longtime marketer and consultant with executive management experience at Yahoo!, Microsoft, Webtrends, and Involver (acquired by Oracle) he now leads marketing at BitTorrent. Jascha calls Marin County home with his 3 whip-smart children, 4 newly-ish acquired hamsters, 2 frogs and 6 or 7 fish.

Prior to joining BitTorrent, Kaykas-Wolff served as CMO For Mindjet, senior vice president of marketing and customer success at Involver (acquired by Oracle) and he previously headed Global Marketing for Webtrends.

Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft’s MSN and Windows divisions & Yahoo! Inc’s commerce business unit.

He published Growing Up Fast with Kevin Fann in August 2014.

Jascha has spoken at Content Marketing World, Martech, Dreamforce, Business 2.0, DemandCon, SXSW, Oracle Social Summit, Eloqua Experience, GetSatisfaction CC, E2 and more