In today’s episode, I interview Greg Mercer; founder and CEO of the wildly popular Jungle Scout app for Amazon sellers.
Greg is a successful entrepreneur, angel investor, experienced Amazon seller and an influential educator. He loves big data, good coffee and traveling the world as a digital nomad while leading a remote team!
Listen Now and You’ll Discover
- The most important changes to the private label business in the last year
- How to best differentiate your products from the competition
- What a trademark is and why you should use one
- The difference between a patent and a trademark and the various types of patents one might use to protect your product from being copied
- Greg’s best practices for launching a new product on Amazon
- How sales history, sales velocity, and conversion rate play a role in your organic ranking on Amazon
- Greg’s best advice on how to rank your product for your desired keywords
- How to create and give away coupons to assist in a launch
- How to determine the number of coupons to issue
- What does it take for Greg to “give up” on a new product
- What are the criteria that Greg uses to select his new products
- What new features they are working for the Junge Scout application
- How they are estimating accurate keyword search volume
- What are some of the best practices for starting and growing a software company
- How to effectively create a beta user program
Today’s Guest
Founder and CEO of Jungle Scout, Greg is a successful entrepreneur, angel investor, experienced Amazon seller, and an influential educator. He loves big data, good coffee, and traveling the world as a digital nomad while leading a remote team!