How to Use Content to Communicate Your Value Propositions

Have you ever told a story to a child and then listened in when they retold the story? How accurate was their recollection?

Now think of this in terms of your business…

When you are speaking to the customer service rep of a particular supplier attempting to get them to approve you as one of their authorized Amazon sellers, in all likelihood, they are not the final decision maker, so they are going to have to retell your story to their boss.

How well do you think they are going to remember all your key points?

Not very well!

In today’s video, I’m going to share with you how we have successfully used content to solve this problem and how you can do the very same.