Product reviews are crucial to eCommerce sales, and Amazon reviews will be seen by more people than on any other marketplace. Every eCommerce business needs to know how to respond to negative reviews, and possibly even use this opportunity to turn disgruntled customers into raving fans.
In past daily nuggets we have really honed in on how to set ourselves above our competition. Today’s nugget is no different. Providing a service where you attend to the customer and create a positive experience will make you even more valuable to your brand partners.
In today’s video you will discover when, how, and why we respond to negative product reviews on Amazon, and how doing so serves both the customer and the brand. Negative product reviews are a powerful tool to give you a leg up on your competition.