What is the first thing a great salesman will do when speaking to a customer?
They assess the customer’s needs. They do this to learn what is important to the customer. Once they understand what is important they can explain how their product/service would be beneficial.
In this business getting past the “gatekeeper” of a potential brand is no different.
Asking the right questions and having the story of your company carried from the “gatekeeper” to the decision maker is key.
In Daily Nugget #24 you discovered how to use content to communicate your value.
Watch today’s Daily Nugget to discover my secrets to get past the “gatekeeper” to the decision maker with the right questions.