David Dwek is the Chief Marketing Officer for Metaverse, which is the owner of quite a number of ecommerce brands including FulcrumGallery.com. If you’ve ever heard of Google’s new product listing ads, this episode is all about PLA’s.  Best practices, what they are, why they are important, how to use them, what to watch out for, common mistakes.

David will share all sorts of PLA insights with us. If you or a client of yours has an ecommerce store, you don’t want to miss this episode.

David has been working in online retail for more than a decade. He is responsible for selling over 300,000 SKU’s on more than a dozen sites including FulcrumGallery.com and FramedArt.com. Previously he held senior marketing roles at four other internet retailer top 500 companies and was responsible for $15 to $150 million in annual sales.

Listen now and you’ll hear David and I talk about:

• (01.00)  Introductions
• (05:15)  Please tell me about some recent breakthroughs
• (06:10)  What are product listing ads?
• (07:10)  Why are PLA’s so important?
• (10:40)  How does a PLA work?
• (13:10)  How can changing your product datafeed impact your results?
• (16:10)  What are some of the biggest challenges with PLA’s?
• (18:20)  What size budget do you need to get started?
• (20:40)  What are some of the other land mines to be aware of?
• (23:20)  How can people learn more about PLA’s?

Resources Mentioned

• David.Dwek@metaverse.com
• @daviddwek

More About This Episode

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

Listen Now

Transcript

If you would like a transcript of the show please visit the original interview published at GrooveDigitalMarketing.com/14

About David Dwek

David Dwek is Chief Marketing Officer at Metaverse Corporation, an online retailer of art reproductions: prints, framed, and on canvas. He is responsible for more than a dozen art sites including FulcrumGallery.com and FramedArt.com. Previously, he held senior marketing roles at four Internet Retailer Top 500 companies where he drove between $15 million to $150 million in annual sales: electronics retailer Etronics, CD/DVD brick and mortar retailer Trans World Entertainment, housewares manufacturer Lifetime Brands, and surveillance retailer Brickhouse Security.

Throughout his Ecommerce career, David always worked for the “little guy” … companies most people haven’t heard of that compete against the most powerful brands in the world: Amazon, Walmart, BestBuy, Target, etc. In this Podcast, he shares his tried and true techniques to profitably driving revenue through Google Product Listing ads.