How Brian Casel Productized a Service Business and Attracted 22 Customers in 8 Months
Brian Casel currently runs Audience Ops, a done-for-you content marketing company for B2B software companies. Before that, he built and sold Restaurant Engine, a SaaS for the restaurant industry. He also teaches the Productize course, which teaches consultants how to build a productized service business (which Brian has done twice now). And every Thursday, Brian co-hosts the Bootstrapped Web podcast.
Listen to the Audio
Life After Selling
In this episode, Brian and I talk about how he built and sold his first company, and then how he leveraged that expertise to launch his next business. During our discussion, Brian shares with me some key lessons he learned from company #1 and how using these lessons in company #2 has helped him to achieve a lot more, in much less time.
Interview Links
If you liked this episode, you might also enjoy:
Jason Swenk on Life After Selling Your Company – How to Regain Your Significance and Create a Profitable Online Business
If you liked this episode, you might also enjoy:
How Shannon Hanson Went From Foreclosure to an Online Lead Generation Empire
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