Appointments on Autopilot

A HUGE part of sourcing for wholesale accounts is supplier outreach to land sales appointments. In fact, supplier outreach at scale was the one thing we did to grow our eCommerce business rapidly enough to land us on the Inc 5000 (we were #254 in 2019, with a 3 year growth rate of 1,693%).

But, outbound marketing has changed since the days of cold calling. Even since 2019, there have been significant improvements in the technology available.

I sat down recently and compiled a guide to outbound in 2021, using best available technology in 2021. You can read it here: The Comprehensive Step-by-Step Guide to Quick Results with Outbound Marketing.

If you’re ready to get started, you’ll find every single detail you need to implement your automated outbound system in Flowster’s Outbound Marketing Playbook.


Q: For book selling is merchant fulfillment worth doing on Amazon or you really eed to do FBA to be successful selling books?

A: As with all things Amazon, FBM will only work if you’re willing to accept that you’ll probably not get the Buy Box, unless … (read all responses here).

Bright Ideas

Inspired by Nathan to improve your supplier communications? Here’s How to Build a Strong Amazon Supplier Relationship (tip: it won’t take too much time if you focus on the top 20% of your suppliers).

Under the Hood

On a personal note… I’ve decided to take the next 6 months off to study basket weaving.

Ok, that was an obvious APRIL FOOL’S! To be honest, I’ve spent loads of time on the Outbound Marketing Playbook and guide. It’s packed with details.

In addition, I just finished a webinar explaining exactly how to do outbound in 2021 (replay here). This webinar had one of the highest attendance rates of any I’ve ever done. All attendees rated the webinar a 9 or 10 out of 10, so if you’re struggling to book enough demos/appointments to hit your sales goals it’s a worthwhile watch!

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