About Trent Dyrsmid
Thanks for taking a moment to learn more about me. I’m honored to have you here.
Before I tell you about what my content will do for you, I want to make sure you understand how I make decisions about my businesses so that you can determine if I’m the right guy for you to learn from.
The goal of all of my various businesses has never been only to maximize my income.
Instead, my goal has always been to maximize my income without negatively impacting my family life, my integrity, or my lifestyle.
If my goal resonates with you, then you are in the right place.
I have been an entrepreneur since 2001 and have started a number of businesses.
I sold the first one for 7 figures in 2008, I sold another for 6 figures in 2019, and the others continue to operate under my leadership.
In addition to being the creator behind the Bright Ideas brand, I’m also the CEO of Flowster.app (my secret weapon), and the creator behind Fly with Trent and Invest with Trent.
I could not imagine trying to run all that I do without Flowster!
The truth is that I have been a “systems guy” since the very start of my career.
So much so that author James Clear included me in his NYT best selling book, Atomic Habits.
If you haven’t read the book yet, I encourage you to take 5 minutes to read about my paperclip strategy; one of the earliest (and simplest) business systems that I ever created.
The beauty of the paperclip strategy is both its simplicity, and its effectiveness at getting me to repeat a habit that led to an enormous amount of success early in my career.
My experience as a course creator
I’m definitely not the most successful course creator in history, but I have sold several million worth of my courses and the income that I have earned has massively changed my life. Plus I have done it for not just one, but two completely separate brands; each built from scratch.
If I had to make a claim to fame, I would say that it is this: I’m extremely good at creating systems (workflows) for all of my business…and for my online courses, that has meant that all my product launches were hugely successful, and I was able to outsource a great deal of the work to my VA(s), thanks to having such clear documentation (workflows) on how to do all the work to prepare for a launch.
More recently, with my Fly with Trent brand, by relying on repeatable systems, I have been able to rapidly grow my social media following and views on both YouTube and Instagram (as of 2025, I get over 600,000 views a month), and all that traffic has allowed me to generate sales on a daily basis and most months that business makes a solid $8-10K per month with very little work on my part (about 4 days a week).
What I'd like help you with
Over my time running Bright Ideas, I have interviewed 650+ other entrepreneurs, most of whom absolutely work their ass of to achieve their success.
In other words, I think they are paying a pretty high price.
But what if there was a better way? What if you could be more successful and actually work less?
Seems impossible, doesn’t it?
The truth is that it isn’t impossible, but to get there you need to change your approach to work. Instead of just “doing it all” yourself, you need to create systems and processes (workflows) so that you can reliably hand a lot of the “working in the business” work off to other people on your team.
The trouble is that most people have no idea how to do that because they can’t imagine giving up any control – plus, they don’t trust that other people could do it as well as they are doing it.
This is wrong!
For example, one of the businesses that I sold generated millions per year selling products on Amazon…and the best part is that I only worked there for one year! I spent that year figuring out how to make the business grow, and then I documented every last part of that process into a series of workflows (fancy checklists that live in Flowster).
Once I had highly detailed workflows in place, it was super easy to hire a team of VAs for $4-6/hour each and have them do all the boring repetitive stuff that was necessary to make the company grow fast enough to be ranked near the very top of the Inc 5000 list for two years in a row!