Digital marketing has changed the way we approach advertising and selling our products, but it’s still a constantly-evolving process. And like any other trade, there are some tried and true methods for improving the digital marketing strategy that can help you get more customers or leads than ever before. Here are ten suggestions for enhancing your digital marketing approach:
1. Have a Strong Understanding of Your Audience
To have a strong digital marketing strategy, you must understand your audience. You need to know what they want and what they are looking for. Are they seeking details on a particular subject? What is their pain point? What are their top interests, hobbies, or passions? This way you can cater to them by creating content that aligns with their needs.
It’s also important to keep up with trends in digital marketing so that you’re aware of any changes that may affect your business model or strategy moving forward.
The best way to do this is by staying up-to-date on the latest trends in your industry. You also need to know what your audience is reading, watching, and listening to online so that you can create content that will resonate with them. You should be able to identify who they are as people and what their interests are.
2. Set Specific Goals for Your Customer Acquisition
Setting specific goals for your digital marketing strategy is an essential part of the process. There are many ways to set these goals, but they should always be measurable and achievable, while also being specific, time-bound, and measurable.
When you define what you want to achieve with your digital marketing strategy, it’s important to think about how you will measure success. In order for your goal to be considered successful it must meet all four criteria:
- Measurable: The goal must have a clearly defined benchmark that can be used as an indicator of progress towards completion (e.g., “increase sales by 10%”).
- Achievable: The goal should be something that is realistic given your current resources (e.g., “open up another store in the next 24 months”).
- Specific: The goal should contain enough detail so there can be no doubt about what needs doing (e.g., “make sure all website pages load within five seconds 90%+ of the time”).
- Time-bound: A deadline or target date should be set for when the desired action needs completing (and ideally before then)
The process of setting goals is important not only because it helps to determine what success looks like, but also because it allows you to prioritize your efforts. It’s easy to get caught up in the day-to-day aspects of running a business and lose sight of your overall objectives. Without clear goals, you can easily become distracted by things that aren’t important.
3. Track, Test, and Tweak Everything
Once you’ve nailed down your main goals, it’s time to put together a digital marketing strategy. This can feel overwhelming at first, but once you get into the habit of tracking your results and testing different strategies, it will become second nature.
Here are some tools that will help:
- Google Analytics—This is by far one of the most important tools for any business owner or marketer. You can use it to track almost anything—from social media engagement to site traffic and conversions.
- Optimizely—This platform lets you test different versions of web pages (like headlines) in order to find out which performs better. It also allows users to set up A/B tests on their websites (where visitors are split into two groups). This way they can see which version gets more clicks or conversions from visitors who land on it first!
- Keyword Tool—This is a great tool for marketers who want to know what keywords they’re using and which ones they can improve on. It’s also useful if you want to find out how competitive your industry is by looking at keyword difficulty scores—which are based on search volume data.
4. Curate and Create Great Content
Curation is the art of collecting and presenting information, often done in a way that’s relevant to your audience. There are many ways to do this, but it’s important for companies with an online presence (and even those without) because it helps build trust with customers by showing them that you’re knowledgeable about your industry. It also gives you the opportunity to praise others’ work by sharing their articles and videos on social media or through email newsletters.
Creating original content is another essential component of building trust among consumers because it shows how well-informed you are about their needs and wants—and how much value they get from buying from you rather than just browsing through similar products on Amazon Prime Day deals page after page after page after page…
5. Incorporate Video and Images Into Your Strategy
Incorporating video and images into your marketing strategy is a great way to help potential customers understand just how awesome your company, product, or service really is.
For instance, if you’re selling something that you know has a lot of uses, create an explainer video that shows all the ways someone could use it. Or if you want to show off what makes your office so cool and unique, take photos and make them into an album on Facebook or Instagram so people can see them for themselves.
You could also use images of members of your team when they’re not busy working in order to humanize them for potential investors and customers alike.
6. Produce Videos and Optimize Them
If you’re looking for new ways to reach potential customers or clients, video marketing should be at the top of your list. They’re an engaging way for your audience to learn about you and what you offer, and they can be used across multiple channels including social media, email marketing, and even paid to advertise.
Video content is a great way to engage audiences and build brand awareness. If you don’t have any budget for producing professional-quality videos then there are free online video editors which allow you to record a screencast (video) from your computer screen with just one click through their website or desktop app depending on whether or not you want audio recording as well. Keep in mind that not all videos are created equal, so it’s important to keep these points in mind:
- Production quality matters! If you don’t have high production values, viewers will lose interest fast.
- Make sure your video fits on one screen or mobile device at a time—no scrolling left or right is necessary.
- Don’t forget about call-to-action buttons for sharing on social media sites like Facebook and Twitter! Use phrases like “connect with me on LinkedIn” or “check out this awesome new product.”
- The ideal length of a video is two minutes and thirty seconds or less, but some videos can be longer depending on what they’re about. For example, if you’re doing a vlog post with tons of information packed into each video, it might make sense to have them range anywhere from five minutes up to an hour long!
- The title of your video should be catchy enough that people will want to click on it, but not so catchy that they feel like they’ve just been tricked into watching something.
- Make sure there’s a clear benefit for viewers too: “Watch how I grow my own vegetables” is better than just “Here’s How To Grow Vegetables.”
7. Establish and Adhere to a Content Schedule
Creating a content schedule is the first step to creating an effective digital marketing strategy. You should start by identifying the best times to post on YouTube or any social media platform, then create a calendar that allows you to plan content for all of them at once. This will allow you to ensure that all of your posts are targeted toward their respective audiences and maximize engagement.
Your content calendar should be reviewed regularly, and updated if necessary. It’s also important that everyone on your team has access to it so they can check which posts have been scheduled, when they need to be published, etc., which is why we recommend sharing your calendar with them (and making sure everyone knows how important it is).
8. Build a Community by Engaging with Fans and Influencers
Many of your fans and influencers are likely to be familiar with your work, but there’s still a lot you can learn from them.
If you want to get the most out of these relationships, it’s important to make sure you are actively listening. Don’t just ask for their input once—ask for feedback on multiple occasions so that you can learn more about what they care about most. You should also follow up on ideas that come from fans or influencers by thanking them and telling them how much it means to hear their suggestions or ideas.
9. Learn How to Use Email Marketing to Grow Your Business
Email marketing is one of the most effective and cost-effective ways to reach your customers. It has a high ROI, it’s easy to track results, and it helps you build relationships with customers who are interested in what you have to offer.
If you want to grow your business, consider implementing an email marketing campaign.
In addition to being an effective strategy for increasing leads and sales, email marketing is also a great way to build relationships with your customers. You can use it to send personalized messages that make them feel like they’re one-of-a-kind.
10. Measure and Track Results to Improve Future Strategies
One of the most important things you can do for your digital marketing strategy is to measure and track results. You want to know whether a particular campaign or tactic is working and how well it’s doing. That way, if something isn’t working, you can try something else that might be more effective.
Remember: Every business is different and every business owner has their own goals. So keep testing out new ways of reaching customers with digital marketing until you find what works best for yours!
Conclusion
So, what does all this mean for you? The good news is that there are so many ways to improve your digital marketing strategy, and the best part is that they’re all pretty easy to implement. You don’t need a ton of money or time—just a willingness to learn from your mistakes (and successes) and keep trying new things until something works! We hope these tips have given you some ideas for how you can start experimenting with new channels or tactics today.
About the Author
 Genesis Renta PR Outreach Specialist and Writer at VEED.IO Genesis Renta is a freelance writer and editor with over four years of experience. She is passionate about helping ubsinesses succeed online and is always looking for new ways to help them grow. In her spare time, she enjoys playing her favorite video games and spending time with her family. |
