I know how hard it is to build a successful online business. I’ve been there myself, and I understand what it’s like to struggle and learn through trial and error. I found a way to succeed and now I’d love to share the strategies that worked for me with you.
There is a lot of content out there on B2B lead generation but to be honest, most misses the mark when it comes to tactics to really generate some high quality leads that turn into sales.
In episode 366, Stefan Lubinski joined me as a co-host to explore how to identify and target the right customers for your company. In this episode, we discuss common mistakes in marketing, the best ways to talk to new potential clients, how to increase your response rate, the best tools out there, and the best part, how to automate the entire process!
“I just want to re-encapsulate for people that this is a moment where you stop what you’re doing. And you either write something down or you use Braintoss like I do.“ ~Stefan Lubinski
Whether you’re new to business or a veteran, you’ll appreciate this goldmine of B2B marketing secrets. Tune into this episode to learn how to scale your B2B lead generation.
Here’s a taste of what we covered:
- Understand Your Ideal Customer Profile
- Apply Growth Hacking Techniques in Messaging
- Build a Focused List of “Suspects”
- Build a Great Process and Utilize Tools for Efficient Delegation
Now, as usual, I like to bring you the top stories and business strategies out there, and this week is no exception as I had the opportunity to sit down and talk with Logan LaMance, CEO of Kanga Coolers.
In episode 367, Logan talks about how they went from a college project to a multi-million dollar business. He shares the strategies they used to raise capital to successfully run a new product launch, from utilizing Kickstarter to getting an investment from Mark Cuban. He also breaks down his strategy for digital marketing and gives us a sneak peek at where they’re headed next.
Logan LaMance’s Bright Ideas
- Find Gaps to Fill
- Outsource, But Learn
- Solidify Product-Market Fit
- Iterate and Test Assumptions
- Understand the Digital Space