Are your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted dollars?

A Not-So-Sweet Song

It’s time to face the music, brand marketers: Social media is not infallible. All too often posts strike sour chords, leaving you unable to generate the necessary traffic, sales, and ROI. Your hashtag attempts rank as double-flats on the network scale.

Why does this happen? Perhaps you, like so many other marketers, have let the Pied Pipers of social media lead you in the wrong direction?

Let’s discover seven interesting facts about using social media for branded networking.

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