Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses.

It’s an even more frustrating situation if you think you’ve done everything right – creating social media accounts, offering a flurry of posts and pins, conducting cross-channel interactions. However, if your customer responses have been less than impressive and you’re falling behind in the retail race, it is likely that your focus is the problem. Read more